Sunsilk, makers of women's hair care products, recently launched its first global campaign called "Life Can't Wait," meant to inspire girls around the world to live their lives to the fullest. As part of the campaign launch, Sunsilk asked girls to submit their own "Life Can't Wait" moments online for a chance to join the ranks of icons Madonna, Shakira and Marilyn Monroe and grab a starring role in the hair care company's next campaign ad, which will debut this summer.
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Michelle Brosnan
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Now, Sunsilk has selected 25 North American semi-finalists whose stories they deemed most inspiring. Included in that esteemed group is Westbury resident Michelle Brosnan. As a semi-finalist, Brosnan will enjoy a trip for two to New York City for a four-day, three-night stay and a starring role in her own "Life Can't Wait" video, which will be posted on lifecantwait.com.
Brosnan was chosen for her especially compelling and unique story. "I grew up in a one bedroom apartment with my parents, sister, and grandmother. My parents struggled to provide for our family, often working multiple jobs to allow us to attend better schools," she said. "I was the first member of my family to go to college, and after I finished my degree, I had my 'Life Can't Wait' moment when I decided to pursue medical school. I wanted to have a career where I could not only make a difference in other's lives, but also show my parents how much I appreciated everything they've done for me. I now work as an ER doctor. I've climbed mountains to get where I am today, but I am proud of my accomplishments and grateful for my family's support."
The "Life Can't Wait" Campaign was born from the global insight that hair, more than any other physical attribute, plays a crucial role in a girl's power of self-expression. Research revealed that 20-something women believe when their hair is on, their life is on and they are ready to seize opportunities.
Now Sunsilk is inviting girls across the country to cast their vote for who they would like to become the next Sunsilk icon and appear in a future advertisement. Votes can be cast for Brosnan from April 28 through May 12 at lifecantwait.com.