LI2DAY Executive Director Ginny Salerno announced a press conference to kickoff promotion of the fifth annual LI2Day Breast Cancer Walk. The press conference will be held on Tuesday, March 11 at 10 a.m. in the center court at Westfield Sunrise in Massapequa. The fifth annual two-day 35-mile LI2Day Walk will take place on June 7-8. Promotion of the Walk seeks to heighten public awareness as well as encourage additional walkers, donors and business partners.

LI2Day's promotional efforts capitalize on the collective support of businesses, beneficiaries and the LI art community, actively illustrating the organization's theme of "community for community." The signature Poster Project uses the selected work of accomplished Long Island artists in a series of beautiful posters that are distributed and displayed in businesses across Long Island from March through June. Each year a high-traffic location is selected to host the magnificent seven-foot poster enlargements created and contributed by master photo processors Duggal Visual Solutions of Manhattan. This year that location will be Massapequa's Westfield Sunrise.

The kick-off celebration is being made possible by the generous hosting of Westfield Sunrise; the outstanding enlargements contributed by Duggal Visual Solutions; the professional installation by the Empire State Carpenters Local 7; catering by California Pizza Kitchen; and attendance by the extended LI2Day community of artists, walkers, beneficiaries, sponsors and elected officials.

The 2008 Poster Project features the work of artists with a unique connection to breast cancer through friends, family and community. Each of the four featured artists shares her unique perspective through her original art - contributed for use in the Poster Project and later to be donated for auction to further benefit the walk beneficiaries.

LI2Day recognizes and thanks Nada Marjanovich, publisher of LI Pulse Magazine; Baldev Duggal, owner and founder of Duggal Visual Solutions; and designer/illustrator Ben Hillman, native of Blue Point, for their assistance in reviewing submissions made to the 2008 Poster Project competition and selecting these four beautiful paintings to bring the LI2Day message to communities across Long Island.

The LI2Day Walk to Fight Breast Cancer is a 501(c)(3) not-for-profit organization founded in 2004 by Ginny Salerno, an adjunct professor at St. Joseph's College. LI2DAY awards 100 percent of the funds raised by the participants for awareness and education; screening and diagnosis; access to treatment; support services such as medical expenses, prosthetics and wigs, babysitting; physical therapy; scholarships and scientific research. Since its inception in 2004, LI2DAY has raised and awarded more than $1.4 Million to local breast cancer nonprofit organizations, Cold Spring Harbor Laboratory and the LI2Day Scholarship Fund. An impressive $400,000 was raised this year. To date, $45,000 in scholarships has been awarded to Long Island high school seniors who reside with a parent affected by breast cancer. In addition to the 35-mile, 2-day walk, funds are raised through a variety of special events.

For more information on LI2Day and the LI2Day Poster Project artists and to make arrangements to display the posters in your community, please visit www.li2daywalk.org/posters/index.asp. To register as a walker, make a donation, become a corporate sponsor or volunteer, please visit www.li2daywalk.org.