Friday, 28 September 2012 00:00
The New York Islanders recently announced an exclusive partnership with social media startup SportsYapper. This is the team’s first official partnership with a social media company and SportsYapper’s first sponsorship deal with a professional sports franchise.
“We created SportsYapper to give fans everywhere a place to connect with friends while they’re watching a game,” SportsYapper CEO Eric Goldstein said. “We are excited to be partnering with the New York Islanders to bring SportsYapper to their great fans.”
As part of this strategic partnership, SportsYapper will sponsor the in-game promotion “You Gotta Yapp That” during all Islanders home games, which asks all fans at Nassau Coliseum to Yapp about major highlights during the game. The Islanders digital platforms will also encourage fans watching at home to Yapp throughout the game. In addition to the in-game promotion, the Islanders will Yapp with fans during games and practices to engage in more Islanders-centric social conversation.
“We consider ourselves an innovative hockey team when it comes to social media marketing. With this new partnership, we’re excited to take another big jump in the digital space,” Islanders SVP of Sales Paul Lancey said. “SportsYapper has a great platform and a great business model for the social media industry. A lot of these companies come and go, but we think SportsYapper has a tremendous upside and is here to stay. I can’t wait to start Yapping.”
SportsYapper is available for free download on iPhone, iPad and Android devices. In just its first few months, SportsYapper has reached as high as No. 12 among Apple’s free sports apps and has been favorably received and reviewed in publications such as The Wall Street Journal, USA Today, Forbes, PC Magazine, and Mashable. In addition to Goldstein, the roster of SportsYapper partners includes social media pioneers Dave Grossman and Darren Bounds, New York Yankees first baseman Mark Teixeira, veteran Johnson & Johnson marketer Brian Perkins, and entrepreneur Kenny Dichter, founder of Marquis Jet.
For more team information, log on to newyorkislanders.com.
Wednesday, 11 December 2013 00:00
Once a week, Robert Blume goes to Virpa Convenience on Carman Ave. to buy breakfast and lottery tickets. When he bought his Mega Millions and Powerball tickets on Sunday, Oct. 20, it was just like any other day. But when he went in to Virpa to check his tickets later that week, life changed forever.
He won $7 with his Mega Millions ticket, and then ran his Powerball ticket through the ticket check. Instead of the usual reading of “Sorry You Are Not A Winner,” he saw a message that said ‘Big Winner. See Retailer.’
Friday, 06 December 2013 00:00
“Art is beautiful. It's all around us and makes you see the world in a different way. Anyone can learn to paint, it just takes time, but when you do, you never look at clouds the same way or water the same way or even at the beach the same way.” These are the words of Westbury’s own artist and teacher Laura Meshover. Her captivating oil paintings exhibit the very essence of photo realism.
“I always knew I wanted to be an artist even from way back at a young age,” explained Meshover. “I used to take painting lessons in my neighbor’s basement when I was a little girl. You can’t do that kind of stuff anymore,” she said with a laugh.
Thursday, 05 December 2013 00:00
The wrestling team at Westbury High School looks forward to a fresh start this season. Last year, they struggled to stay atop the Nassau Conference, but this time, the team has a lot of valuable pieces that are crucial for them to flip the script and potentially climb to the top of the standings.
One of the shining stars in the school’s team this year is the dominating Raeco Jackson. For the past two seasons, Jackson has had an extraordinary winning record in the 113 and 120 weight classes. “Last year, my record was 28-5 and the year before that it was 30-5,” he said. With a total record of 58 wins and 10 losses, he has won 85 percent of his matches. His impressive feat helped Jackson receive all-county honors last season.
Thursday, 05 December 2013 00:00
The Carle Place boys’ varsity soccer team made school history on Nov. 17, when they captured the NYS Class B championship title. It ended a long journey during which the team never lost a game. Carle Place was the only team in the state to go undefeated — and that includes all classifications. The final statistics were an impressive 18 wins, 0 losses, and 1 tie; 56 goals for, 6 against, and 14 shutouts.