Friday, 28 September 2012 00:00
The New York Islanders recently announced an exclusive partnership with social media startup SportsYapper. This is the team’s first official partnership with a social media company and SportsYapper’s first sponsorship deal with a professional sports franchise.
“We created SportsYapper to give fans everywhere a place to connect with friends while they’re watching a game,” SportsYapper CEO Eric Goldstein said. “We are excited to be partnering with the New York Islanders to bring SportsYapper to their great fans.”
As part of this strategic partnership, SportsYapper will sponsor the in-game promotion “You Gotta Yapp That” during all Islanders home games, which asks all fans at Nassau Coliseum to Yapp about major highlights during the game. The Islanders digital platforms will also encourage fans watching at home to Yapp throughout the game. In addition to the in-game promotion, the Islanders will Yapp with fans during games and practices to engage in more Islanders-centric social conversation.
“We consider ourselves an innovative hockey team when it comes to social media marketing. With this new partnership, we’re excited to take another big jump in the digital space,” Islanders SVP of Sales Paul Lancey said. “SportsYapper has a great platform and a great business model for the social media industry. A lot of these companies come and go, but we think SportsYapper has a tremendous upside and is here to stay. I can’t wait to start Yapping.”
SportsYapper is available for free download on iPhone, iPad and Android devices. In just its first few months, SportsYapper has reached as high as No. 12 among Apple’s free sports apps and has been favorably received and reviewed in publications such as The Wall Street Journal, USA Today, Forbes, PC Magazine, and Mashable. In addition to Goldstein, the roster of SportsYapper partners includes social media pioneers Dave Grossman and Darren Bounds, New York Yankees first baseman Mark Teixeira, veteran Johnson & Johnson marketer Brian Perkins, and entrepreneur Kenny Dichter, founder of Marquis Jet.
For more team information, log on to newyorkislanders.com.
Thursday, 06 March 2014 00:00
Westbury High School students are teaching younger children from Park Avenue Elementary School valuable life lessons about money and business skills through the High School Heroes program.
In this program, high school students that are taking Renate Johnson’s Junior Achievement class will go into first grade classrooms to teach 45-minute lessons.
“It is a program that gives high school and younger students confidence and teaches them about business and financial literacy,” said Johnson.
Friday, 07 March 2014 00:00
TruTV’s Impractical Jokers Tour will bring their practical jokes back to Long Island at the Theatre at Westbury Saturday, March 8.
Ticketholders can look forward to their standup, improvisational-style performance. The cast plays much of its material off the crowd, riffing with the audience as they tell stories of the road and day-to-day life.
Fans of the Impractical Jokers truTV series will appreciate the special addition footage featuring behind-the-scenes film and hidden camera challenges that never made it to air.
Thursday, 20 February 2014 00:00
Albertson resident and Kellenberg sophomore Gabby Schreib qualified for the Millrose Games in New York City. Schreib qualified as a member of the Sprint Medley Relay along with Danielle Correia, Bridget McNierney, and Jazmine Fray.
The Kellenberg relay’s close second place finish in January’s Millrose Trials has moved them closer to defending the title they won in the same relay at last year’s Millrose Games. Schreib and her teammates time is currently second in the United States for girls track and field performances.
Thursday, 20 February 2014 00:00
Congratulations to Westbury athletes Michael Esposito, Eileen Harris, Brett Harris, and Michael Going, each of whom won awards in Race # 1 of the Jonas Chiropractic Run Nassau Series co-hosted by Nassau County and the Greater Long Island Running Club.
Michael Esposito, age 15, took home the second place award in the 15-19 age group with a time of 23 minutes, 6 seconds. Eileen Harris, age 42, earned the first place award in the women’s 40-44 age group. She completed the race with her 45 year old husband, Brett Harris, who was the third place award winner in the men’s 45-49 age group. Michael Going, age 41, scored third place honors in the 40-44 age group with a time of 20 minutes, 51 seconds.