Friday, 28 September 2012 00:00
The New York Islanders recently announced an exclusive partnership with social media startup SportsYapper. This is the team’s first official partnership with a social media company and SportsYapper’s first sponsorship deal with a professional sports franchise.
“We created SportsYapper to give fans everywhere a place to connect with friends while they’re watching a game,” SportsYapper CEO Eric Goldstein said. “We are excited to be partnering with the New York Islanders to bring SportsYapper to their great fans.”
As part of this strategic partnership, SportsYapper will sponsor the in-game promotion “You Gotta Yapp That” during all Islanders home games, which asks all fans at Nassau Coliseum to Yapp about major highlights during the game. The Islanders digital platforms will also encourage fans watching at home to Yapp throughout the game. In addition to the in-game promotion, the Islanders will Yapp with fans during games and practices to engage in more Islanders-centric social conversation.
“We consider ourselves an innovative hockey team when it comes to social media marketing. With this new partnership, we’re excited to take another big jump in the digital space,” Islanders SVP of Sales Paul Lancey said. “SportsYapper has a great platform and a great business model for the social media industry. A lot of these companies come and go, but we think SportsYapper has a tremendous upside and is here to stay. I can’t wait to start Yapping.”
SportsYapper is available for free download on iPhone, iPad and Android devices. In just its first few months, SportsYapper has reached as high as No. 12 among Apple’s free sports apps and has been favorably received and reviewed in publications such as The Wall Street Journal, USA Today, Forbes, PC Magazine, and Mashable. In addition to Goldstein, the roster of SportsYapper partners includes social media pioneers Dave Grossman and Darren Bounds, New York Yankees first baseman Mark Teixeira, veteran Johnson & Johnson marketer Brian Perkins, and entrepreneur Kenny Dichter, founder of Marquis Jet.
For more team information, log on to newyorkislanders.com.
Saturday, 18 May 2013 00:00
For most of the ’80s, ZZ Top was an inescapable presence thanks to a plethora of videos, often times containing underdog storylines revolving around gorgeous gals, a 1933 Ford hotrod and the hirsute threesome serving as a Greek chorus of cool to the aggrieved protagonist. But amidst all the bells and whistles, the most impressive feat pulled off by this Texas power trio was using 1983’s Eliminator to adapt its bluesy hard rock boogie sound and modernize it with synthesizers and drum machines sans any kind of artistic compromising.
Friday, 17 May 2013 00:00
John Romandetti saved six people, but he shies away from the title hero.
“I don’t think of myself as a hero,” Romandetti says. “It’s nothing anyone else wouldn’t have done.”
During Hurricane Sandy, Romandetti risked his own life to go out to Howard Beach and get his girlfriend’s family out of their flooding homes. The Bethpage Air Show recently recognized his bravery, naming him the grand prize winner of the Hurricane Sandy Community Heroes contest. Romandetti, along with nine other winners, will receive VIP tickets to the Bethpage Air Show, plus the reception, and GEICO Skytypers Planeside Meet and Greet. As the grand prize winner, Romandetti also gets the chance to fly with the GEICO Skytypers during next week’s airshow.
Friday, 17 May 2013 00:00
Westbury Okinawan Karate recently celebrated its 10-year anniversary of coming to the Westbury Recreation Center. Since then, the dojo has trained 250 students, ages six and up, in the art of karate with the style of traditional Okinawan ShorinRyu Shidokan.
Founded by sensei John Power, the classes seek to instill the confidence and strength needed to obtain success in everyday life.
“A lot of kids are lacking confidence,” said Power. “We let them practice leadership in the class and this contributes to their confidence.
Friday, 10 May 2013 00:00
Members of the Carle Place Sparc/Interact club recently donated their time and talents at the Alley Pond Environmental Center in Queens. Working together with students from Mineola High School and Holy Cross High School in Queens, the SPARC members planted over 1,000 indigenous trees to help replenish one section of the 600-acre forest park. The group’s efforts were part of the NYC Plant a Million Trees Project in honor of Arbor Day, celebrated on Friday April 26th. The Carle Place planters were: Sarah Megiel, Kelsey Feit, Julia Powell, Sabrina Feit, Monique Slater, Matt Carr, Katie Megiel, Rob Ibos, and Lauren Powell. They are led by faculty advisor Kieran Morris.