Written by Karen Gellender Friday, 25 March 2011 00:00
While computer usage has gone up tremendously in recent years, knowledge of how these complex machines work has not exactly increased proportionately. Many people may be very tech-savvy when it comes to using their PC, Ipad, or game console, but still have no idea what’s going on “under the hood” with any of these devices. That’s where Computer Solutions and Accessories comes in: Eldad Shapira, a freelance computer consultant for fifteen years, and his team are aiming to provide the best service available in the large realm of computers.
Shapira’s new business, which just opened in Syosset, specializes in re-installation of operating system and software; operating system and memory upgrades; hardware replacement (such as motherboards); virus, pop-up and spyware removal; data backup, recovery and security, and remote support. However, despite this robust menu of services, Shapira emphasizes that it’s his desire to educate the consumer about their computer- and provide the service that he feels other “big box” retailers should, but do not- that sets him apart.
The father of six, who started his career many years ago as a recording engineer for AT&T, got into the computer repair and consulting business in a natural way; as his work exposed him to more and more computers, he found increasingly fascinated by the workings of these mysterious grey boxes that could do such wonderful things. Disappointed by the poor service he found at computer retailers, he began to educate himself. Soon, he was fixing computers for friends and acquaintances near his home in Brooklyn, a hobby that soon grew into a business as he developed a reputation for fixing computers that others had deemed beyond help.
After freelancing for many years, it was at the suggestion of one of his long-time customers that he looked into getting his own store, thus Computer Solutions and Accessories was born.
Remembering the poor service he experienced when he himself was new to computers, Shapira explains that he makes making the consumer feel valued and comfortable, as well as respecting their intelligence and privacy, the cornerstone of his business. A lot of his work, he says, comes down to explaining how different aspects of computers work to his customers so they can then make their own decisions about how to approach their computer-related issues.
Furthermore, he says he always believes the customer when they say they’ve experienced a problem with their computer- even if the same error doesn’t necessarily show up when they bring the machine into the store. “Some places, you say you have a problem and they look at you like you’re crazy,” he says. Once again, he places a premium on respect. “I believe them, because I know it’s there,” he said.
While the business does partner with Dell and Microsoft, allowing customers to order new computers through Computer Solutions and Accessories, he says that he doesn’t believe in the hard sell, and would just as soon help people save money by upgrading their existing machines, as opposed to spending hundreds of dollars on a new computer. “We don’t give you less than what you need, and we don’t force you to do more than what you need- you know what I mean?” says Shapira.
A major issue is computer safety, in all its forms; in addition to getting rid of viruses and spyware, Shapira also teaches parents how they can protect their children from some of the inappropriate content on the Internet.
Finally, service at Computer Solutions and Accessories is typically much faster than other venues; Shapira says that 99 percent of the time, a computer brought in for repairs will be out of the store the same day, or the next day, as opposed to a week at some competitors.
In addition to computer repairs and consulting for consumers as well as businesses, the store also repairs game consoles, Apple products such as Ipads (to the degree that it is possible, as Apple is very proprietary, Shapira comments), and offers free and secure file hosting for customers. They will also help with SEO (search engine optimization), and building a website from scratch.
Dealing with a debilitating computer virus can be nerve-racking, but Shapira believes that his welcoming personality and self-deprecating sense of humor makes dealing with computer issues easier for the slightly computer-phobic- and tries to keep the experience free of any unpleasant surprises. “What you see is what you get, baby!” he says about himself with a smile.
For more information, or to schedule an appointment, visit the store at 322 Jericho Turnpike in Syosset (near Celebrity Diner) or on the web at http://computersolutionsandaccessories.com.