Written by Joe Scotchie Wednesday, 24 July 2013 00:00
In business on Long Island since 1981, Zion Lion has been serving customers at locations in New Hyde Park and Huntington. Now, co-owners Gloria Yellin and Harold Rubinowitz have moved from their former New Hyde Park location to Roslyn Heights, where their new store is open for business at 390 Willis Ave.
Zion Lion held its grand opening on July 14, even though the store has been in operation since the beginning of the month.
“The customers have been very nice about everything,” said Ms. Yellin. “They’ve been very accommodating,” she added, noting that Zion Lion personnel have been busy since early July rearranging the boxes and getting the store in shape.
In fact, everything has been positive about Zion Lion’s first few weeks in the hospitable Roslyn atmosphere.
“The reception has been wonderful,” Ms. Yellin added. “Everybody is so enthusiastic and so positive. It is very encouraging for us.”
Zion Lion is not only happy to be in Roslyn, they are also pleased with their location on 390 Willis Ave. While parking is always a major issue in downtown Roslyn, this doesn’t seem to be the case on Willis Avenue.
“We will take part of the energy on Willis Avenue,” Ms. Yellin said. “It’s a good place for us. There is parking in the rear of the store and parking in the street. This hasn’t been an issue for us yet.”
That energy means that Willis Avenue sees a lot of traffic, not just from automobiles, but also from pedestrians. And Zion Lion will bring its one-of-a-kind items to that thoroughfare, including many imports from Israel.
“With such a big selection, [customers] will always find something,” she said.
That selection includes gifts for such holidays as Chanukah, Purim, Passover, Shabbat, for both Bar and Bat Mitzvahs, jewelry items, Mah Jongg, births and weddings, plus Kippots and Yarmulkes of several types, including crocheted, leather and suede.
Zion Lion is currently exhibiting merchandise by Gary Rosenthal. A Washington, DC-based artist, Rosenthal has been a fixture in the arts world for the past 30 years. His artwork, Ms. Yellin relates, is known all over the world, as many major galleries carry his creations. Rosenthal works mostly with mixed metals. His original artwork includes a Bar Mitzvah Tzedaka box, a copper woven menorah, Bat Mitzvah bookends, a Bat Mitzvah mezuzh, wedding frames, picture frames, a Women of the Bible bookend, a Men of the Bible bookend, breakable wedding glass, plus Chai and Chumsah/Fused glass structures. In the months ahead, more renowned artists hope to visit the store to showcase and sign their own work.
“We’re glad to be here,” Ms. Yellin concluded. “We are excited about the move. Everybody has been super friendly. Strangers on the street come up to us and wish us good luck.”