Thursday, 26 June 2014 00:00
“A picture does [not] say a thousand words” unless you are looking at Dorian Gray. The politicians have started early this year due to the primary season. Noted guru Marshall McLuhan once wrote that “the medium is the message.” That being the case, what is the medium deployed by our politicians and what is the message?
Currently blighting our environment are political signs, illegally posted on both public and private lands. These signs tell us the name of the candidate, the office they are seeking and their political party — but that is all. The point is that candidates pray that signs will increase their name recognition causing voters to cast their ballots for them irrespective of their otherwise lackluster records.
Delusions of grandeur coupled with obscene campaign contributions build these candidates into truly minor, local celebrities where brainwashed voters are hoodwinked into electing them on the basis of party loyalty, pretty faces, road signs and false, negative advertising.
But what do these insulting road signs which obliterate the landscape, distracting us from traffic conditions, really tell us about these arrogant candidates? As in the case of most political advertising, they tell us nothing.
Road signs and campaign stickers are the cheapest form of advertising but not needed by candidates with legitimate name recognition and those with big money available for paid television advertising. So what does this mean for voters trying to navigate safely through this mine field of junk advertising? It means that you have to be more than informed.
You must be a psychologist as well to determine why candidates seek public office and whether they have the qualifications, knowledge, insight and courage to solve the problems which we face. We should need them more than they need us. Slogans do not suffice.
Most candidates secure nominations and even elections for all the wrong reasons. They have flown below the radar throughout their careers avoiding controversy and have joined the local church and Kiwanis Club. They want a title, paid vacations, pensions and medical insurance. Their mediocrity then becomes our mediocrity. Road signs are a symbol telling us that candidates expect that they can get by with a smile and a handshake. In the past that is all they needed.
Thomas F. Liotti
Friday, 24 October 2014 00:00
Driving rain and cold temperatures could not keep Long Islanders from coming out to support the first annual DogFest Walk ‘n Roll, a fundraiser for Canine Companions for Independence. Held for the first time at Marjorie Post Park in Massapequa, dogs of all breeds and sizes came with their humans with one goal in mind; to raise funds for CCI.
Massapequa resident and event organizer Yvonne Dagger, past president and now board member, discussed the importance of the event.
Thursday, 23 October 2014 00:00
For as long as she could remember, Christina Amato-Smith has always wanted to open her own hair salon. The Floral Park native worked at a salon down the road from her home, but it wasn’t until 1994 when Amato-Smith made good on her promise to herself.
“I came to Bethpage to open my business because my clients were here,” said Amato-Smith, who now lives in Lindenhurst and has owned Top Cuts for 20 years.
While her business has been met with much success, in 2008, Amato-Smith’s personal life was met with a life altering challenge when she was diagnosed with stage three breast cancer. It was this event that prompted Top Cuts to organize a cut-a-thon to raise funds and awareness for breast cancer. This year’s event occurs on Saturday, Nov. 1.