Written by Matthew Ern, firstname.lastname@example.org Saturday, 12 October 2013 00:00
On Friday, Oct.11, residents can help fight breast cancer for only the cost of a slice of pizza. Local business SKINNYPIZZA will be donating half of its sales from the day to the Karen Mullen Breast Cancer Foundation, a national charity based in Seattle. It’s part of Slice of Hope, a country-wide charity event.
Slice of Hope is the creation of Karen Mullen Foundation co-founder Jeremy White. The event has been held for the past three years, and the foundation donates all of the money raised to leading cancer research labs.
In 2013, White and a small team of cyclists will also be raising breast cancer awareness with a bike ride throughout New England from Oct. 9-12. The ride will have stops in Maine, Vermont, New Hampshire, Massachusetts and Rhode Island, which coincides with the Slice of Hope festivities on Oct. 11.
White says he got the idea to start the foundation in January 2011 when Karen Mullen, his friend’s wife, passed away from breast cancer. His own mother and mother-in-law have also battled the disease.
As editor of Pizza Today Magazine, White saw an opportunity to reach out to the publication’s readers through Slice of Hope and get over a hundred pizzerias across the country involved in cancer research.
“It’s an opportunity for customers to come out and support their local businesses, and for them to support Karen Mullen and breast cancer research,” said White.
October is both National Pizza Month as well as national breast cancer awareness month.
SKINNYPIZZA has two locations on Long Island, one in Roslyn Heights and one in Garden City located in the Roosevelt Field Mall, and both will be participating in Slice of Hope. This will be the pizzerias’ first time participating in Slice of Hope, and founder Joseph Vetrano says that after realizing that the majority of his customers were women, he felt he had no choice but to get involved and support the cause.
“There isn’t a person in this country who hasn’t felt the effects of breast cancer in some way,” says Vetrano.
Vetrano first read about Slice of Hope in Pizza Today Magazine, and was shocked that it was mostly pizzerias in California that got involved.
SKINNYPIZZA will be the first and only Long Island participant in the event this year. During the preceding week, Vetrano says his employees will all be wearing pink breast cancer awareness t-shirts and there will be pink balloons outside of the storefront. And he’s already looking forward to next year. “We’re going to make the event bigger and bigger.”
The Roslyn Heights SKINNYPIZZA opened in March of 2011 and next spring, a third location will be opening up in the World Financial Center in Manhattan.
For more information about the work being done by the Karen Mullen Breast Cancer Foundation visit their website at endthisdisease.org.