Written by Matthew Ern Saturday, 21 June 2014 00:00
Lisa Ann’s Desserts provides a variety of baked goods to order, but owner Lisa Cron says cookies are the heart of the business.
“They just melt in your mouth. It’s an all-day cookie; you can eat it for breakfast, lunch, and dinner,” Cron says of the butter-based cookies topped with a dollop of raspberry jam at their centers.
Occupying 100 Main St. in Mineola, Lisa Ann’s Desserts fulfills online orders for baked goods and can handle catering private affairs, corporate events, or simple gift baskets.
Like any good cook, Cron is one of the biggest fans of her own baking. She says that working in the kitchen turning out delicious baked goods all day can get tempting. So much so, it’s hard for her to
pick a personal favorite of her sweet treats.
“I eat everything; it just depends on what we’re baking at the moment. Whenever I bake something, that’s what I want,” she laughs.
When the business started, Cron mostly sold packages of cookies. Now she has expanded to decorated fondant cookies, party favors, macaroons, snickerdoodles, Krispie Pops, and more. The largest portion of the business is now gift baskets.
Cron says that cooking and baking have always been a part of her life. Her parents, grandparents, aunts and uncles all exposed her to the world of food while growing up. And desserts reigned supreme over everything else.
“Our tradition every year for the holidays was to put out many tables of baked goods and any type of cookie you could imagine,” Cron says.
A few years back she was looking to make a fresh start and starting up her own dessert business seemed to be the best way to accomplish that. Friends would tell her how much they loved her baking and ask if she could cater parties for them. Soon, Lisa Ann’s Desserts was born.
When starting out, Cron says she would go door to door and ask people to try her cookies. In fact she’s had to do very little advertising over the years, most people hear about her business through word of mouth. In that sense, it is a true part of the community.
Lisa Ann’s Desserts began about four-and-a-half years ago, and has operated out of its Mineola location for the past three. At the beginning, Cron only utilized the building’s kitchen area, not the actual storefront. After about a year in business, she decided to expand into a full restaurant.
“I said, ‘You know what, I already have the space. Why don’t I build it out and make a store?’” Cron explains. The Brown Box Café opened up after some renovations to the space.
“It was a totally separate business although we sold all the desserts as well,” she says. There were some special additions made to the dessert menu to be sold at the café.
After only operating for about a year, the Brown Box Café closed down in the wake of Superstorm Sandy, which damaged business.
“When Sandy hit, we lost everything and had to start from scratch again.” Since the baking business had always been Cron’s main focus, she decided not to reopen the café, but instead go back to focusing solely on Lisa Ann’s Desserts.
Now she deals mostly with retail and wholesale or corporate clients. She sells to gourmet markets and other stores. Lisa Ann’s Desserts has shipped cookies and gift baskets around the world, to customers in Italy and England.
Cron says that many companies use her business to send gift baskets to their clients.
Personal orders are just as common Cron says she’ll sometimes be making desserts for multiple private parties a week. It’s not uncommon for the business to handle themed events, and can even make cookies specific to almost any holiday. For instance, tie-shaped cookies are popular for Father’s Day.
Cron uses only fresh ingredients without preservatives in her baked goods, so she takes special care to ship her product in a timely fashion to minimize or eliminate time spent sitting in a warehouse. Orders placed after Wednesday won’t typically ship until the following Monday in order to preserve freshness.
Cron’s made-to-order business model has allowed her to reach customers around the world while still remaining a thriving local business supported by friends and family.
For more information, visit lisaannsdesserts.com
Saturday, 20 September 2014 00:00
Senator Jack Martins discussed education, business and drug use among other topics in a an exclusive interview with this newspaper and FiOS 1 News. He’s currently seeking re-election in November, being challenged by Democrat Adam Haber. Pointing to what he called “key legislation,” particularly the tax cap legislation passed in 2011 and prescription drug bill he helped shepherd to enactment, Martins feels New York State is on track to continue fiscal responsibility.
“In these last four years, we’ve had four balanced budgets, we’ve cut taxes working together, we have paid off debt, streamlined government, kept spending below 2 percent each one of those years,” Martins said.
Friday, 19 September 2014 00:00
A contingent of 80 Mineola runners embarked on their first trek to lower Manhattan last year for the Tunnel To Towers 5K Run through the Brooklyn Battery Tunnel toward the World Trade Center site. This year, the United Mavericks, a networking group of local business people that support local charities and causes, are gearing up surpass that number.
Mavericks reps say they’re half way to gathering 1,000 people to run in the event’s 13th year on Saturday, Sept. 28.
The run honors a fireman Stephen Siller, who was enjoying a day off planning to play golf before he learned the Twin Towers were hit by two airplanes during the Sept. 11, 2001 attacks. He was one of the 343 firefighters who died when the towers collapsed.
Thursday, 18 September 2014 00:00
Though it had already hosted the series of lacrosse games during the regular season this past spring, Chaminade High School’s new Gold Star Stadium was officially christened on Saturday, Sept. 6, named in honor of the 56 alumni who had perished during combat.
“Tradition holds that when one dies in the service a gold star is given to the family,” said Chaminade President Bro. Thomas Cleary. “Our 56 Gold Star Alumni are honored for their selflessness, courage, and integrity.”
Thursday, 11 September 2014 00:00
Although the expectations for the 2014 Mineola Mustangs boy’s varsity soccer season may be somewhat measured, the team enters the season with the goal of a berth in the Nassau County playoffs. The team is young and inexperienced but there is light at the end of the tunnel.
There is considerable talent on the horizon. There are only four starting seniors and five sophomores on the roster. Four year starting senior forward Daniel Pardo returns (19 goals in three seasons) as does senior standout goalkeeper Andrew Pereira.