Written by Matthew Ern Saturday, 21 June 2014 00:00
Lisa Ann’s Desserts provides a variety of baked goods to order, but owner Lisa Cron says cookies are the heart of the business.
“They just melt in your mouth. It’s an all-day cookie; you can eat it for breakfast, lunch, and dinner,” Cron says of the butter-based cookies topped with a dollop of raspberry jam at their centers.
Occupying 100 Main St. in Mineola, Lisa Ann’s Desserts fulfills online orders for baked goods and can handle catering private affairs, corporate events, or simple gift baskets.
Like any good cook, Cron is one of the biggest fans of her own baking. She says that working in the kitchen turning out delicious baked goods all day can get tempting. So much so, it’s hard for her to
pick a personal favorite of her sweet treats.
“I eat everything; it just depends on what we’re baking at the moment. Whenever I bake something, that’s what I want,” she laughs.
When the business started, Cron mostly sold packages of cookies. Now she has expanded to decorated fondant cookies, party favors, macaroons, snickerdoodles, Krispie Pops, and more. The largest portion of the business is now gift baskets.
Cron says that cooking and baking have always been a part of her life. Her parents, grandparents, aunts and uncles all exposed her to the world of food while growing up. And desserts reigned supreme over everything else.
“Our tradition every year for the holidays was to put out many tables of baked goods and any type of cookie you could imagine,” Cron says.
A few years back she was looking to make a fresh start and starting up her own dessert business seemed to be the best way to accomplish that. Friends would tell her how much they loved her baking and ask if she could cater parties for them. Soon, Lisa Ann’s Desserts was born.
When starting out, Cron says she would go door to door and ask people to try her cookies. In fact she’s had to do very little advertising over the years, most people hear about her business through word of mouth. In that sense, it is a true part of the community.
Lisa Ann’s Desserts began about four-and-a-half years ago, and has operated out of its Mineola location for the past three. At the beginning, Cron only utilized the building’s kitchen area, not the actual storefront. After about a year in business, she decided to expand into a full restaurant.
“I said, ‘You know what, I already have the space. Why don’t I build it out and make a store?’” Cron explains. The Brown Box Café opened up after some renovations to the space.
“It was a totally separate business although we sold all the desserts as well,” she says. There were some special additions made to the dessert menu to be sold at the café.
After only operating for about a year, the Brown Box Café closed down in the wake of Superstorm Sandy, which damaged business.
“When Sandy hit, we lost everything and had to start from scratch again.” Since the baking business had always been Cron’s main focus, she decided not to reopen the café, but instead go back to focusing solely on Lisa Ann’s Desserts.
Now she deals mostly with retail and wholesale or corporate clients. She sells to gourmet markets and other stores. Lisa Ann’s Desserts has shipped cookies and gift baskets around the world, to customers in Italy and England.
Cron says that many companies use her business to send gift baskets to their clients.
Personal orders are just as common Cron says she’ll sometimes be making desserts for multiple private parties a week. It’s not uncommon for the business to handle themed events, and can even make cookies specific to almost any holiday. For instance, tie-shaped cookies are popular for Father’s Day.
Cron uses only fresh ingredients without preservatives in her baked goods, so she takes special care to ship her product in a timely fashion to minimize or eliminate time spent sitting in a warehouse. Orders placed after Wednesday won’t typically ship until the following Monday in order to preserve freshness.
Cron’s made-to-order business model has allowed her to reach customers around the world while still remaining a thriving local business supported by friends and family.
For more information, visit lisaannsdesserts.com
Saturday, 26 July 2014 00:00
The Village of East Williston was recently ruled against in the second round of lawsuits with neighboring Village of Williston Park involving the latter’s water rates—establishing a 13 percent increase from $3.83 per 1,000 gallons of water to $4.33.
Village of East Williston Mayor David Tanner said that the lawsuit, “still does not resolve the underlying problem between the villages, which is we feel that we’re being charged too much for water—the cost is excessive.”
Tanner said the village is still calculating the financial impact will be, and that the village has been making payments in escrow for every water bill received.
Friday, 25 July 2014 00:00
Only once a year a 25-foot movie screen sits in the middle of Wilson Park in Mineola, ready to entertain residents. This year’s Movie Night in the Park feature The LEGO Movie, sponsored by the Village of Mineola and Mineola Chamber of Commerce on Friday, July 18.
The event, which was free of charge to all of the moviegoers, was meant to help promote local Mineola businesses, according to president of the Mineola Chamber of Commerce Bill Greene.
“Small businesses are the backbone of the American industry, and we feel that this is a great way of giving back to the community with hopes that they’ll remember to shop locally,” said Greene.
Thursday, 24 July 2014 00:00
Runners from all over Long Island came to run at the fourth annual Katie Oppo Memorial 5K on Sunday, June 15. The runner first across the finish line was Mineola resident Michael Mariotti, general manager, owner and host of the famous local restaurant Cafe Continental in Manhasset.
The day was glorious as the runners and walkers began their trek through Flower Hill from the starting line at Flower Hill Park. Organizers of this year’s event made the race a USATF Certified 5K race, timed by Long Island Race Timing.
Thursday, 17 July 2014 00:00
Mineola Hurricanes lost a battle of the bats on Sunday, June 29, at St. Joseph’s Field in Kings Park, falling short in a 9-8 ball game against the St. Joseph’s Saints in the first game of a doubleheader.
The top of the first saw the Hurricanes take an early 2-0 lead. The runs came home for the Hurricanes when T.J. McManus scored on an error and Connor Eakin scored on a fielder’s choice. The Saints never surrendered the lead after the first inning, scoring five runs on two errors and an RBI single by Jonathan.