Written by Matthew Ern Saturday, 21 June 2014 00:00
Lisa Ann’s Desserts provides a variety of baked goods to order, but owner Lisa Cron says cookies are the heart of the business.
“They just melt in your mouth. It’s an all-day cookie; you can eat it for breakfast, lunch, and dinner,” Cron says of the butter-based cookies topped with a dollop of raspberry jam at their centers.
Occupying 100 Main St. in Mineola, Lisa Ann’s Desserts fulfills online orders for baked goods and can handle catering private affairs, corporate events, or simple gift baskets.
Like any good cook, Cron is one of the biggest fans of her own baking. She says that working in the kitchen turning out delicious baked goods all day can get tempting. So much so, it’s hard for her to
pick a personal favorite of her sweet treats.
“I eat everything; it just depends on what we’re baking at the moment. Whenever I bake something, that’s what I want,” she laughs.
When the business started, Cron mostly sold packages of cookies. Now she has expanded to decorated fondant cookies, party favors, macaroons, snickerdoodles, Krispie Pops, and more. The largest portion of the business is now gift baskets.
Cron says that cooking and baking have always been a part of her life. Her parents, grandparents, aunts and uncles all exposed her to the world of food while growing up. And desserts reigned supreme over everything else.
“Our tradition every year for the holidays was to put out many tables of baked goods and any type of cookie you could imagine,” Cron says.
A few years back she was looking to make a fresh start and starting up her own dessert business seemed to be the best way to accomplish that. Friends would tell her how much they loved her baking and ask if she could cater parties for them. Soon, Lisa Ann’s Desserts was born.
When starting out, Cron says she would go door to door and ask people to try her cookies. In fact she’s had to do very little advertising over the years, most people hear about her business through word of mouth. In that sense, it is a true part of the community.
Lisa Ann’s Desserts began about four-and-a-half years ago, and has operated out of its Mineola location for the past three. At the beginning, Cron only utilized the building’s kitchen area, not the actual storefront. After about a year in business, she decided to expand into a full restaurant.
“I said, ‘You know what, I already have the space. Why don’t I build it out and make a store?’” Cron explains. The Brown Box Café opened up after some renovations to the space.
“It was a totally separate business although we sold all the desserts as well,” she says. There were some special additions made to the dessert menu to be sold at the café.
After only operating for about a year, the Brown Box Café closed down in the wake of Superstorm Sandy, which damaged business.
“When Sandy hit, we lost everything and had to start from scratch again.” Since the baking business had always been Cron’s main focus, she decided not to reopen the café, but instead go back to focusing solely on Lisa Ann’s Desserts.
Now she deals mostly with retail and wholesale or corporate clients. She sells to gourmet markets and other stores. Lisa Ann’s Desserts has shipped cookies and gift baskets around the world, to customers in Italy and England.
Cron says that many companies use her business to send gift baskets to their clients.
Personal orders are just as common Cron says she’ll sometimes be making desserts for multiple private parties a week. It’s not uncommon for the business to handle themed events, and can even make cookies specific to almost any holiday. For instance, tie-shaped cookies are popular for Father’s Day.
Cron uses only fresh ingredients without preservatives in her baked goods, so she takes special care to ship her product in a timely fashion to minimize or eliminate time spent sitting in a warehouse. Orders placed after Wednesday won’t typically ship until the following Monday in order to preserve freshness.
Cron’s made-to-order business model has allowed her to reach customers around the world while still remaining a thriving local business supported by friends and family.
For more information, visit lisaannsdesserts.com
Thursday, 27 November 2014 00:00
Audience members were treated to an evening of incredible singing by 10 extremely talented Wheatley students during the Tri-M Music Honor Society’s Wheatley Idol X on Friday, Nov. 7, in the packed Wheatley auditorium.
Nada Al-Okla, sang “Titanium” by David Guetta, Michaela Balboni sang “Safe and Sound” by Capital Cities, Alex Boubour sang “Love Song” by The Cure, Melanie Esquilin sang “At Last” by Etta James, Tessa Karikas sang “The Climb” by Miley Cyrus, Ben Lee sang “Sunday Morning” by Maroon 5, Lauren Levine sang “Drops of Jupiter” by Train, Ally Levy sang “A
Drop in the Ocean” by Ron Pope, Juliana Luber sang “Reflection” by Alan Menken and Morgan Misk sang “Valerie” by Amy Winehouse.
Wednesday, 26 November 2014 00:00
Thanksgiving is a holiday, a festival, celebration and food fest. Tradition says the first Thanksgiving feast was celebrated by pilgrims and Native Americans back in 1621 to give thanks for their harvest after a harsh winter. Over a century later, George Washington, the nation’s first president, issued a Thanksgiving proclamation in 1789.
Fast forward to 21st century—the modern day Thanksgiving has come a long way since then. What has not changed however is the shared elaborate meal consumed with family and friends in the same spirit of celebration and giving thanks for the blessings.
Thursday, 27 November 2014 00:00
Mineola High School student Mary Elizabeth Smith signed her letter of intent to attend Stetson University in the fall. She is receiving a partial athletic scholarship and will be a member of the Stetson Rowing team.
Smith is an accomplished rower who has trained locally and competed nationally. She began her rowing career as a 10th grader and ranks 53 in her rowing classification.
Thursday, 27 November 2014 00:00
In their semifinals home playoff game, the 9-year-old Mineola Chiefs (7-2) shut out perennial power Seaford Broncos 21-0.
The Chiefs defense, the strength of the team, was lights out, making gang tackles all over the field. The defensive line of Charlie Villa, Luigi Kaloudis, Michael Nygaard, Luke Ruiz, John Jochym, Zachary Bohringer, Johnny Kessler, Zakria Zulfiqar and Jack McCormack kept the pressure on Seaford’s offense all game long. The Linebackers John Viggiani and Nick Rios attacked the runners and finished off the Broncos.