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Lisa Ann Knows Your Sweet-tooth

Lisa Ann’s Desserts provides a variety of baked goods to order, but owner Lisa Cron says cookies are the heart of the business.

 

“They just melt in your mouth. It’s an all-day cookie; you can eat it for breakfast, lunch, and dinner,” Cron says of the butter-based cookies topped with a dollop of raspberry jam at their centers. 

 

Occupying 100 Main St. in Mineola, Lisa Ann’s Desserts fulfills online orders for baked goods and can handle catering private affairs, corporate events, or simple gift baskets.  

 

Like any good cook, Cron is one of the biggest fans of her own baking. She says that working in the kitchen turning out delicious baked goods all day can get tempting. So much so, it’s hard for her to

pick a personal favorite of her sweet treats.   

 

“I eat everything; it just depends on what we’re baking at the moment. Whenever I bake something, that’s what I want,” she laughs.

 

When the business started, Cron mostly sold packages of cookies. Now she has expanded to decorated fondant cookies, party favors, macaroons, snickerdoodles, Krispie Pops, and more. The largest portion of the business is now gift baskets.   

 

Cron says that cooking and baking have always been a part of her life. Her parents, grandparents, aunts and uncles all exposed her to the world of food while growing up. And desserts reigned supreme over everything else. 

 

“Our tradition every year for the holidays was to put out many tables of baked goods and any type of cookie you could imagine,” Cron says. 

 

A few years back she was looking to make a fresh start and starting up her own dessert business seemed to be the best way to accomplish that. Friends would tell her how much they loved her baking and ask if she could cater parties for them. Soon, Lisa Ann’s Desserts was born. 

 

When starting out, Cron says she would go door to door and ask people to try her cookies. In fact she’s had to do very little advertising over the years, most people hear about her business through word of mouth.  In that sense, it is a true part of the community.  

 

Lisa Ann’s Desserts began about four-and-a-half years ago, and has operated out of its Mineola location for the past three.  At the beginning, Cron only utilized the building’s kitchen area, not the actual storefront. After about a year in business, she decided to expand into a full restaurant. 

 

“I said, ‘You know what, I already have the space. Why don’t I build it out and make a store?’” Cron explains. The Brown Box Café opened up after some renovations to the space. 

 

“It was a totally separate business although we sold all the desserts as well,” she says. There were some special additions made to the dessert menu to be sold at the café.   

 

After only operating for about a year, the Brown Box Café closed down in the wake of Superstorm Sandy, which damaged business. 

 

“When Sandy hit, we lost everything and had to start from scratch again.” Since the baking business had always been Cron’s main focus, she decided not to reopen the café, but instead go back to focusing solely on Lisa Ann’s Desserts.  

 

Now she deals mostly with retail and wholesale or corporate clients. She sells to gourmet markets and other stores. Lisa Ann’s Desserts has shipped cookies and gift baskets around the world, to customers in Italy and England.

 

Cron says that many companies use her business to send gift baskets to their clients. 

 

Personal orders are just as common Cron says she’ll sometimes be making desserts for multiple private parties a week. It’s not uncommon for the business to handle themed events, and can even make cookies specific to almost any holiday. For instance, tie-shaped cookies are popular for Father’s Day.  

 

Cron uses only fresh ingredients without preservatives in her baked goods, so she takes special care to ship her product in a timely fashion to minimize or eliminate time spent sitting in a warehouse. Orders placed after Wednesday won’t typically ship until the following Monday in order to preserve freshness.  

 

Cron’s made-to-order business model has allowed her to reach customers around the world while still remaining a thriving local business supported by friends and family. 

 

For more information, visit lisaannsdesserts.com

News

The Mineola School Board will hold a public hearing on the much-debated New York State veterans exemption on Thursday, Nov. 6 at 6:30 p.m. in the Willis Avenue School. It is expected the board will either approve or disapprove the tax exemption during its regular meeting at 7 p.m.

When votes go to the polls next week on Tuesday, Nov. 4 to vote on the Town of North Hempstead’s 2nd Council District seat, candidate Bonnie Parente feels her stance on the building department is what voters will remember when casting their choice. The 2nd council district post is currently held by Peter Zuckerman, a former East Hills trustee. He was appointed to the seat in January to replace Thomas Dwyer, who resigned last year.

 

“That’s the major issue I heard about when I knocked on doors,” she said. “No matter where I am, I could be at the Herricks Community Center or the Albertson Pasta Dinner and

predominately what people ask about is how to fix the building department.”


Sports

Samantha Pastore

Samantha Pastore, senior and third-year varsity player, is also co-captain of the currently undefeated (11-0) Mineola Girls Varsity Volleyball team. She is an outside hitter and is often recognized in games by starting rallies with her quick thinking and nimble feet. She earns 20 percent of the team’s points and averages four aces per match.

The Mineola Mustangs varsity football team fell to the Seaford Vikings last week 27-21, missing their chance to tie the top seeds Locust Valley and Roosevelt’s 6-1 Nassau conference IV record.

 

After tying the game in the second half and having the opportunity to capitalize on Seaford’s failed extra-point kick on their final touchdown, the Viking’s senior wide receiver/defensive back Bobby Buell knocked away a pass from Mineola senior quarterback James Gerstner to senior wide receiver Brian Smith in the end-zone with 57 seconds left


Calendar

International Night - October 30

Halloween Parade - October 31

Cultural Arts Series - November 1 


Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
Written by Mike Barry, MFBarry@optonline.net

Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com