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Lisa Ann Knows Your Sweet-tooth

Lisa Ann’s Desserts provides a variety of baked goods to order, but owner Lisa Cron says cookies are the heart of the business.

 

“They just melt in your mouth. It’s an all-day cookie; you can eat it for breakfast, lunch, and dinner,” Cron says of the butter-based cookies topped with a dollop of raspberry jam at their centers. 

 

Occupying 100 Main St. in Mineola, Lisa Ann’s Desserts fulfills online orders for baked goods and can handle catering private affairs, corporate events, or simple gift baskets.  

 

Like any good cook, Cron is one of the biggest fans of her own baking. She says that working in the kitchen turning out delicious baked goods all day can get tempting. So much so, it’s hard for her to

pick a personal favorite of her sweet treats.   

 

“I eat everything; it just depends on what we’re baking at the moment. Whenever I bake something, that’s what I want,” she laughs.

 

When the business started, Cron mostly sold packages of cookies. Now she has expanded to decorated fondant cookies, party favors, macaroons, snickerdoodles, Krispie Pops, and more. The largest portion of the business is now gift baskets.   

 

Cron says that cooking and baking have always been a part of her life. Her parents, grandparents, aunts and uncles all exposed her to the world of food while growing up. And desserts reigned supreme over everything else. 

 

“Our tradition every year for the holidays was to put out many tables of baked goods and any type of cookie you could imagine,” Cron says. 

 

A few years back she was looking to make a fresh start and starting up her own dessert business seemed to be the best way to accomplish that. Friends would tell her how much they loved her baking and ask if she could cater parties for them. Soon, Lisa Ann’s Desserts was born. 

 

When starting out, Cron says she would go door to door and ask people to try her cookies. In fact she’s had to do very little advertising over the years, most people hear about her business through word of mouth.  In that sense, it is a true part of the community.  

 

Lisa Ann’s Desserts began about four-and-a-half years ago, and has operated out of its Mineola location for the past three.  At the beginning, Cron only utilized the building’s kitchen area, not the actual storefront. After about a year in business, she decided to expand into a full restaurant. 

 

“I said, ‘You know what, I already have the space. Why don’t I build it out and make a store?’” Cron explains. The Brown Box Café opened up after some renovations to the space. 

 

“It was a totally separate business although we sold all the desserts as well,” she says. There were some special additions made to the dessert menu to be sold at the café.   

 

After only operating for about a year, the Brown Box Café closed down in the wake of Superstorm Sandy, which damaged business. 

 

“When Sandy hit, we lost everything and had to start from scratch again.” Since the baking business had always been Cron’s main focus, she decided not to reopen the café, but instead go back to focusing solely on Lisa Ann’s Desserts.  

 

Now she deals mostly with retail and wholesale or corporate clients. She sells to gourmet markets and other stores. Lisa Ann’s Desserts has shipped cookies and gift baskets around the world, to customers in Italy and England.

 

Cron says that many companies use her business to send gift baskets to their clients. 

 

Personal orders are just as common Cron says she’ll sometimes be making desserts for multiple private parties a week. It’s not uncommon for the business to handle themed events, and can even make cookies specific to almost any holiday. For instance, tie-shaped cookies are popular for Father’s Day.  

 

Cron uses only fresh ingredients without preservatives in her baked goods, so she takes special care to ship her product in a timely fashion to minimize or eliminate time spent sitting in a warehouse. Orders placed after Wednesday won’t typically ship until the following Monday in order to preserve freshness.  

 

Cron’s made-to-order business model has allowed her to reach customers around the world while still remaining a thriving local business supported by friends and family. 

 

For more information, visit lisaannsdesserts.com

News

Village of East Williston Mayor David Tanner last week stood fast against paying an “excessive” water bill from neighboring village and supplier Williston Park, following a loss in a second round of legal battles.

 

Tanner said Williston Park sent East Williston a bill for $600,000 last week based on water rate increases East Williston refused to pay while pursuing two lawsuits that contested the rate hikes.

 

Williston Park is seeking $300,000 in interest and penalties following a recent state Appellate Court decision upholding the second of two water rate increases imposed on East Williston. Tanner said East

Williston will only pay approximately $250,000 of the $300,000  Williston Park seeking to recover in unpaid fees based on the two increases.

A lawsuit brought by O’Carroll’s Recovery Room Bar and Grill owner Jeremiah O’Carroll against the Village of Mineola was settled recently. However, Mineola prevailed in its decision on a December 2013 application from O’Carroll to open a second business. He challenged the board of trustees’ denial of his request to open a health food store/shake shop next door to his business.

 

“We settled it by him accepting the original decision,” village attorney John Spellman said. “The restaurant is going to be all one [space]. The agreement said he has to have a permanent opening between the two buildings and a permanent opening between the front space and back space. It’s all the circulation of one business.”


Sports

Mineola runners PJ Diskin, Kaitlin Phelps, and Yuri Karasz were award winners in the Lynn, Gartner, Dunne & Covello Sands Point Sprint 5 Kilometer Run, held on the grounds of Nassau County’s Sands Point Preserve on Saturday morning, Aug. 9.

The Mineola 9U Hurricanes recently completed its summer baseball season as the NJBL 9U Central Division Champions, finishing 10-2-1 on the year and secured a second place spot entering the playoffs.

The Hurricanes beat the North Shore Spartans for the fourth time this season in a playoff win in walk-off fashion as they came from behind to win 4-3 earning the Hurricanes a berth into the championship series. 


Calendar

Leisure Club Opportunity - August 20

International Night - August 21

Check Your Medications - August 22


Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
Written by Mike Barry, MFBarry@optonline.net

Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com