Written by Matthew Ern Saturday, 21 June 2014 00:00
Lisa Ann’s Desserts provides a variety of baked goods to order, but owner Lisa Cron says cookies are the heart of the business.
“They just melt in your mouth. It’s an all-day cookie; you can eat it for breakfast, lunch, and dinner,” Cron says of the butter-based cookies topped with a dollop of raspberry jam at their centers.
Occupying 100 Main St. in Mineola, Lisa Ann’s Desserts fulfills online orders for baked goods and can handle catering private affairs, corporate events, or simple gift baskets.
Like any good cook, Cron is one of the biggest fans of her own baking. She says that working in the kitchen turning out delicious baked goods all day can get tempting. So much so, it’s hard for her to
pick a personal favorite of her sweet treats.
“I eat everything; it just depends on what we’re baking at the moment. Whenever I bake something, that’s what I want,” she laughs.
When the business started, Cron mostly sold packages of cookies. Now she has expanded to decorated fondant cookies, party favors, macaroons, snickerdoodles, Krispie Pops, and more. The largest portion of the business is now gift baskets.
Cron says that cooking and baking have always been a part of her life. Her parents, grandparents, aunts and uncles all exposed her to the world of food while growing up. And desserts reigned supreme over everything else.
“Our tradition every year for the holidays was to put out many tables of baked goods and any type of cookie you could imagine,” Cron says.
A few years back she was looking to make a fresh start and starting up her own dessert business seemed to be the best way to accomplish that. Friends would tell her how much they loved her baking and ask if she could cater parties for them. Soon, Lisa Ann’s Desserts was born.
When starting out, Cron says she would go door to door and ask people to try her cookies. In fact she’s had to do very little advertising over the years, most people hear about her business through word of mouth. In that sense, it is a true part of the community.
Lisa Ann’s Desserts began about four-and-a-half years ago, and has operated out of its Mineola location for the past three. At the beginning, Cron only utilized the building’s kitchen area, not the actual storefront. After about a year in business, she decided to expand into a full restaurant.
“I said, ‘You know what, I already have the space. Why don’t I build it out and make a store?’” Cron explains. The Brown Box Café opened up after some renovations to the space.
“It was a totally separate business although we sold all the desserts as well,” she says. There were some special additions made to the dessert menu to be sold at the café.
After only operating for about a year, the Brown Box Café closed down in the wake of Superstorm Sandy, which damaged business.
“When Sandy hit, we lost everything and had to start from scratch again.” Since the baking business had always been Cron’s main focus, she decided not to reopen the café, but instead go back to focusing solely on Lisa Ann’s Desserts.
Now she deals mostly with retail and wholesale or corporate clients. She sells to gourmet markets and other stores. Lisa Ann’s Desserts has shipped cookies and gift baskets around the world, to customers in Italy and England.
Cron says that many companies use her business to send gift baskets to their clients.
Personal orders are just as common Cron says she’ll sometimes be making desserts for multiple private parties a week. It’s not uncommon for the business to handle themed events, and can even make cookies specific to almost any holiday. For instance, tie-shaped cookies are popular for Father’s Day.
Cron uses only fresh ingredients without preservatives in her baked goods, so she takes special care to ship her product in a timely fashion to minimize or eliminate time spent sitting in a warehouse. Orders placed after Wednesday won’t typically ship until the following Monday in order to preserve freshness.
Cron’s made-to-order business model has allowed her to reach customers around the world while still remaining a thriving local business supported by friends and family.
For more information, visit lisaannsdesserts.com
Saturday, 25 October 2014 00:00
Way before Home Depot or Ace Hardware came into existence, there were little mom-and-pop shops like Munder’s True Value on Hillside Avenue in Williston Park. The hardware store, which opened its doors in 1948, is somewhat of a suburban dinosaur having outlasted several other hardware stores in the area.
“My father, Charles, opened this store in 1948 after returning home from World War II,” said Bill Munder, who took over the store operation seven years ago. “His parents wanted to know his plans after he returned home from the marines and he decided to open this store on Hillside Avenue.”
Friday, 24 October 2014 00:00
The debate over New York State Common Core standards continues, with students from the Mineola School District showing a mild resistance to the exams.
According to the New York State Allies for Public Education, Mineola had some of the lowest numbers, with eight students opting out of the English Language Arts test. However, not a single Mineola student missed the math test. In East Williston, the opt out rates were 75 students in ELA and 60 in math.
Thursday, 23 October 2014 00:00
The New York Cosmos hosted the Mineola Athletic Association’s Soccer Club recently for its penultimate fall 2014 home game. More than 140 members of the MAA soccer club and their families came out on a chilly October evening to show their love of the game. Twenty-two Mineola boys and girls had the honor of escorting the New York Cosmos and Ottawa Fury players onto the field in the traditional “Walk of Champions.”
The Mineola spirit must have inspired the home team, as spectators enjoyed the exciting 2-1 Cosmos victory, with the game-winning goal coming in stoppage time.
Thursday, 23 October 2014 00:00
As a current member of the Mineola High School Varsity Soccer team, senior, Catherine Cunningham has been dominating the scoring for the Mustangs. She has 12 goals and two assists in the last seven games.
In her last week of play alone, she amassed six goals in just three games. As a captain for the last two years, Cunningham has been an All-Conference and All-Class player, leading her team to two victories so far this season.