Written by Matthew Ern Saturday, 21 June 2014 00:00
Lisa Ann’s Desserts provides a variety of baked goods to order, but owner Lisa Cron says cookies are the heart of the business.
“They just melt in your mouth. It’s an all-day cookie; you can eat it for breakfast, lunch, and dinner,” Cron says of the butter-based cookies topped with a dollop of raspberry jam at their centers.
Occupying 100 Main St. in Mineola, Lisa Ann’s Desserts fulfills online orders for baked goods and can handle catering private affairs, corporate events, or simple gift baskets.
Like any good cook, Cron is one of the biggest fans of her own baking. She says that working in the kitchen turning out delicious baked goods all day can get tempting. So much so, it’s hard for her to
pick a personal favorite of her sweet treats.
“I eat everything; it just depends on what we’re baking at the moment. Whenever I bake something, that’s what I want,” she laughs.
When the business started, Cron mostly sold packages of cookies. Now she has expanded to decorated fondant cookies, party favors, macaroons, snickerdoodles, Krispie Pops, and more. The largest portion of the business is now gift baskets.
Cron says that cooking and baking have always been a part of her life. Her parents, grandparents, aunts and uncles all exposed her to the world of food while growing up. And desserts reigned supreme over everything else.
“Our tradition every year for the holidays was to put out many tables of baked goods and any type of cookie you could imagine,” Cron says.
A few years back she was looking to make a fresh start and starting up her own dessert business seemed to be the best way to accomplish that. Friends would tell her how much they loved her baking and ask if she could cater parties for them. Soon, Lisa Ann’s Desserts was born.
When starting out, Cron says she would go door to door and ask people to try her cookies. In fact she’s had to do very little advertising over the years, most people hear about her business through word of mouth. In that sense, it is a true part of the community.
Lisa Ann’s Desserts began about four-and-a-half years ago, and has operated out of its Mineola location for the past three. At the beginning, Cron only utilized the building’s kitchen area, not the actual storefront. After about a year in business, she decided to expand into a full restaurant.
“I said, ‘You know what, I already have the space. Why don’t I build it out and make a store?’” Cron explains. The Brown Box Café opened up after some renovations to the space.
“It was a totally separate business although we sold all the desserts as well,” she says. There were some special additions made to the dessert menu to be sold at the café.
After only operating for about a year, the Brown Box Café closed down in the wake of Superstorm Sandy, which damaged business.
“When Sandy hit, we lost everything and had to start from scratch again.” Since the baking business had always been Cron’s main focus, she decided not to reopen the café, but instead go back to focusing solely on Lisa Ann’s Desserts.
Now she deals mostly with retail and wholesale or corporate clients. She sells to gourmet markets and other stores. Lisa Ann’s Desserts has shipped cookies and gift baskets around the world, to customers in Italy and England.
Cron says that many companies use her business to send gift baskets to their clients.
Personal orders are just as common Cron says she’ll sometimes be making desserts for multiple private parties a week. It’s not uncommon for the business to handle themed events, and can even make cookies specific to almost any holiday. For instance, tie-shaped cookies are popular for Father’s Day.
Cron uses only fresh ingredients without preservatives in her baked goods, so she takes special care to ship her product in a timely fashion to minimize or eliminate time spent sitting in a warehouse. Orders placed after Wednesday won’t typically ship until the following Monday in order to preserve freshness.
Cron’s made-to-order business model has allowed her to reach customers around the world while still remaining a thriving local business supported by friends and family.
For more information, visit lisaannsdesserts.com
Friday, 29 August 2014 00:00
In a typical Long Island community packed with houses and backyards, there are a couple of acres of open land of community gardens where people are growing basil and dahlias and roses and cabbages—people like Terry Dunckey of Westbury and Peg Woerner of Great Neck, tending their small plots and helping to promote sustainable and organic practices.
East Meadow Farm, off Merrick Avenue, is owned by Nassau County and operated by Cornell Cooperative Extension (CCE) of Nassau County. Previously it was a family-owned farm that was purchased by the county through the Environment Bond Act Program, a $150 million program that called for, among several mandates, the preservation of 400 acres of open space. In 2009, CCE of Nassau was awarded the lease to the land and in January 2012 took possession of the property. East Meadow Farm is a place where we can get the best advice on how to make our gardens grow without harming the earth. Part of the CCE’s original proposal was the establishment of a farmer’s market and, now, the market is open two days a week, a place to purchase organic vegetables and flowers during the growing season.
Friday, 29 August 2014 00:00
Drivers—get ready to slow down. Nassau County is currently in the process of installing school zone speed cameras in an effort to enhance safety by encouraging drivers to travel with caution, as well as support law enforcement efforts to crack down on violators and prevent accidents caused by speeding.
Nassau County officials say they’re still investigating locations in the Mineola School District, while leaning towards installing cameras near the North Side or Willets Road schools in the East Williston School District. Cameras could begin operation in September.
Thursday, 28 August 2014 00:00
Nobody wants to make excuses, but sometimes when the injury bug hits, it’s impossible to overcome. Mineola Mustangs football head coach Dan Guido, entering his 28th season at helm, knows the injuries were the cause for their first-round defeat at the hands of the West Hempstead Rams last November.
“There was too many injuries on the offensive line last season,” said Guido. “It was supposed to be our strength and it ended up being a weak link by the end of the season.”
Even with those injuries, the Mustangs went 4-4 during the regular season.
Thursday, 28 August 2014 00:00
The BU15 Mineola Revolution were crowned champions of the Roar at the Shore Tournament 2014 in West Islip on Aug. 10. After dropping the opener 2-0 against North Valley Stream, Mineola bounced back to beat Freeport Premiere 2-1.
The Revolution’s offense exploded in the third game as they beat West Islip 7-0. Mineola’s final game pitted them against Quickstrike FC, which entered the contest without a loss and within a point of winning the tournament.