Written by Matthew Ern Saturday, 21 June 2014 00:00
Lisa Ann’s Desserts provides a variety of baked goods to order, but owner Lisa Cron says cookies are the heart of the business.
“They just melt in your mouth. It’s an all-day cookie; you can eat it for breakfast, lunch, and dinner,” Cron says of the butter-based cookies topped with a dollop of raspberry jam at their centers.
Occupying 100 Main St. in Mineola, Lisa Ann’s Desserts fulfills online orders for baked goods and can handle catering private affairs, corporate events, or simple gift baskets.
Like any good cook, Cron is one of the biggest fans of her own baking. She says that working in the kitchen turning out delicious baked goods all day can get tempting. So much so, it’s hard for her to
pick a personal favorite of her sweet treats.
“I eat everything; it just depends on what we’re baking at the moment. Whenever I bake something, that’s what I want,” she laughs.
When the business started, Cron mostly sold packages of cookies. Now she has expanded to decorated fondant cookies, party favors, macaroons, snickerdoodles, Krispie Pops, and more. The largest portion of the business is now gift baskets.
Cron says that cooking and baking have always been a part of her life. Her parents, grandparents, aunts and uncles all exposed her to the world of food while growing up. And desserts reigned supreme over everything else.
“Our tradition every year for the holidays was to put out many tables of baked goods and any type of cookie you could imagine,” Cron says.
A few years back she was looking to make a fresh start and starting up her own dessert business seemed to be the best way to accomplish that. Friends would tell her how much they loved her baking and ask if she could cater parties for them. Soon, Lisa Ann’s Desserts was born.
When starting out, Cron says she would go door to door and ask people to try her cookies. In fact she’s had to do very little advertising over the years, most people hear about her business through word of mouth. In that sense, it is a true part of the community.
Lisa Ann’s Desserts began about four-and-a-half years ago, and has operated out of its Mineola location for the past three. At the beginning, Cron only utilized the building’s kitchen area, not the actual storefront. After about a year in business, she decided to expand into a full restaurant.
“I said, ‘You know what, I already have the space. Why don’t I build it out and make a store?’” Cron explains. The Brown Box Café opened up after some renovations to the space.
“It was a totally separate business although we sold all the desserts as well,” she says. There were some special additions made to the dessert menu to be sold at the café.
After only operating for about a year, the Brown Box Café closed down in the wake of Superstorm Sandy, which damaged business.
“When Sandy hit, we lost everything and had to start from scratch again.” Since the baking business had always been Cron’s main focus, she decided not to reopen the café, but instead go back to focusing solely on Lisa Ann’s Desserts.
Now she deals mostly with retail and wholesale or corporate clients. She sells to gourmet markets and other stores. Lisa Ann’s Desserts has shipped cookies and gift baskets around the world, to customers in Italy and England.
Cron says that many companies use her business to send gift baskets to their clients.
Personal orders are just as common Cron says she’ll sometimes be making desserts for multiple private parties a week. It’s not uncommon for the business to handle themed events, and can even make cookies specific to almost any holiday. For instance, tie-shaped cookies are popular for Father’s Day.
Cron uses only fresh ingredients without preservatives in her baked goods, so she takes special care to ship her product in a timely fashion to minimize or eliminate time spent sitting in a warehouse. Orders placed after Wednesday won’t typically ship until the following Monday in order to preserve freshness.
Cron’s made-to-order business model has allowed her to reach customers around the world while still remaining a thriving local business supported by friends and family.
For more information, visit lisaannsdesserts.com
Saturday, 11 October 2014 00:00
Audition Hosts: Eleanor Rigby’s Restauant, Mineola Village Hall, Piccola Bussola and Plum Tomatoes
Audition Team: Master Performance Artist Ed Dennehy of Huntington/ formerly of Mineola
Robert Busch, Little Neck and Melville Fire Department, Adrian Gaeckler: Oyster Bay/ Nassau Coliseum Staff, Nigel Gretton: Hempstead/ St John’s University Performing Arts Chair Lady Laura, Hempstead/ Global Performing Artist, Ralph DeSalvo: Williston Park, Musician/ Band Leader.
Al Trompeter, Entertainment Promoter
Special Touches: Bagelman of Mineola ( Entertainment Committee Host)
Creations de Belle of Mineola (Street Decorations/ Balloons)
Friday, 10 October 2014 00:00
Tom Hayden has been a member of Mineola Golden Age for nearly 20 years.
Growing up in Flushing, Queens, he has lived in Mineola for about 40 years. Hayden has five children—two on Long Island, two in Florida, and one in Maryland—and 13 grand-children, all girls.
Thursday, 16 October 2014 00:00
The Mineola Mustangs ended last year’s playoff run in a 34-6 drubbing from the West Hempstead Rams. Mineola was poised for another post season push in 2014 and it showed last week, with a 15-14 victory over the Rams in homecoming weekend.
With a slow start in the first half, Mineola (4-1) put their first points on the board in the second quarter with a field goal by senior Robert Lang. After a touchdown by the Rams (2-3), they headed into halftime 7-3.
Thursday, 09 October 2014 00:00
Despite two goals from Liam Going, the BU11 Mineola FC squad fell to a relentless and talented Hota Panthers team at Soccer Park in Plainview on Sept. 6. Hota jumped out to a 4-0 lead before Going connected on his first tally, launching a 30-yard free kick that dropped over the Hota keeper. The Mineola striker’s second goal brought his team to within two goals of their opponent, but Hota scored several more goals in the second half in a strong performance. Mineola’s Nicholas Buffolino and Luke Sommese gave solid efforts for Mineola in the season-opener for both teams.