Written by Matthew Ern Saturday, 21 June 2014 00:00
Lisa Ann’s Desserts provides a variety of baked goods to order, but owner Lisa Cron says cookies are the heart of the business.
“They just melt in your mouth. It’s an all-day cookie; you can eat it for breakfast, lunch, and dinner,” Cron says of the butter-based cookies topped with a dollop of raspberry jam at their centers.
Occupying 100 Main St. in Mineola, Lisa Ann’s Desserts fulfills online orders for baked goods and can handle catering private affairs, corporate events, or simple gift baskets.
Like any good cook, Cron is one of the biggest fans of her own baking. She says that working in the kitchen turning out delicious baked goods all day can get tempting. So much so, it’s hard for her to
pick a personal favorite of her sweet treats.
“I eat everything; it just depends on what we’re baking at the moment. Whenever I bake something, that’s what I want,” she laughs.
When the business started, Cron mostly sold packages of cookies. Now she has expanded to decorated fondant cookies, party favors, macaroons, snickerdoodles, Krispie Pops, and more. The largest portion of the business is now gift baskets.
Cron says that cooking and baking have always been a part of her life. Her parents, grandparents, aunts and uncles all exposed her to the world of food while growing up. And desserts reigned supreme over everything else.
“Our tradition every year for the holidays was to put out many tables of baked goods and any type of cookie you could imagine,” Cron says.
A few years back she was looking to make a fresh start and starting up her own dessert business seemed to be the best way to accomplish that. Friends would tell her how much they loved her baking and ask if she could cater parties for them. Soon, Lisa Ann’s Desserts was born.
When starting out, Cron says she would go door to door and ask people to try her cookies. In fact she’s had to do very little advertising over the years, most people hear about her business through word of mouth. In that sense, it is a true part of the community.
Lisa Ann’s Desserts began about four-and-a-half years ago, and has operated out of its Mineola location for the past three. At the beginning, Cron only utilized the building’s kitchen area, not the actual storefront. After about a year in business, she decided to expand into a full restaurant.
“I said, ‘You know what, I already have the space. Why don’t I build it out and make a store?’” Cron explains. The Brown Box Café opened up after some renovations to the space.
“It was a totally separate business although we sold all the desserts as well,” she says. There were some special additions made to the dessert menu to be sold at the café.
After only operating for about a year, the Brown Box Café closed down in the wake of Superstorm Sandy, which damaged business.
“When Sandy hit, we lost everything and had to start from scratch again.” Since the baking business had always been Cron’s main focus, she decided not to reopen the café, but instead go back to focusing solely on Lisa Ann’s Desserts.
Now she deals mostly with retail and wholesale or corporate clients. She sells to gourmet markets and other stores. Lisa Ann’s Desserts has shipped cookies and gift baskets around the world, to customers in Italy and England.
Cron says that many companies use her business to send gift baskets to their clients.
Personal orders are just as common Cron says she’ll sometimes be making desserts for multiple private parties a week. It’s not uncommon for the business to handle themed events, and can even make cookies specific to almost any holiday. For instance, tie-shaped cookies are popular for Father’s Day.
Cron uses only fresh ingredients without preservatives in her baked goods, so she takes special care to ship her product in a timely fashion to minimize or eliminate time spent sitting in a warehouse. Orders placed after Wednesday won’t typically ship until the following Monday in order to preserve freshness.
Cron’s made-to-order business model has allowed her to reach customers around the world while still remaining a thriving local business supported by friends and family.
For more information, visit lisaannsdesserts.com
Wednesday, 01 October 2014 00:00
The founders of the popular Facebook group “Massapequa Moms,” a ‘virtual living room with 6,700 people,’ are leveraging their social media power to create a new discount loyalty card good all over Long Island—including, they hope, in Mineola.
With a hugely popular Facebook community, co-founders Dawn Boyle Kostakis and Stephanie Hartman wanted to “figure out a way that we could help the consumer and the business owner at the same time; keeping commerce going, keeping it all local and having the people get a little bang for their buck,” said Kostakis. They wanted to serve more than just Massapequa, too, and the Long Island Loyalty card was born.
Saturday, 27 September 2014 00:00
As I tried to make my way through the unforgiving monsoon season, rain pouring as far as the eye could see, dodging puddles I rushed inside the school building. The guard yelled in the background for the children to come in quickly before they dragged in even more mud inside. Trying hard not to slip on the wet dirty floor, I pondered to myself what
exactly I was doing here. The words of Mahatma Gandhi resonated inside my head, “The best way to find yourself is to lose yourself in the service of others.”
Here I was at a school in Mumbai India, 7800 miles from my home in Mineola, volunteering with “Aseema,” a non-governmental organization whose mission is to empower and educate the under privileged children. Children living on the streets or in slums and in inhuman conditions.
Thursday, 25 September 2014 00:00
The Mineola Mustangs varsity football team defeated the Roosevelt Roughriders 47-38 on Saturday, Sept. 20.
Senior quarterback James Gerstner led the Mustangs (2-0) to victory by rushing 212 yards and securing five touchdowns on 23 carries. He also completed 11 of 13 passes for 229 yards and one touchdown.
“This was a big game—we were ready and pumped up all week,” Gerstner said. “We came in ranked third but we knew we could beat them.”
Thursday, 25 September 2014 00:00
The Mineola Varsity Football team’s defense dominated Valley Stream South, winning 21-0 on Sept. 13. The Falcons never got further then Mineola’s 30 yard line. The defense was lead by senior linebackers Eric Guardado (8 tackles 6 assist), Ed Hincapie (6 tackles, 5 assist) and safety John Clancy (tackles, 3 assist).
Defensive linemen Anthony Sarno, Luigi Athan, Victor Tineo, Matt Lafaye and Chris Brenes controlled the line of scrimmage. Defensive backs Peter McCormack and Chris Lockwood played very well as they combined for eight tackles and only allowed two pass completions. Linebacker Kyle Dunleavy, Ben Carbone, Matt Kosowski and Brian Smith also played very well.