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Massapequa Author Energizes E-Books

The very real problem of how to power the world has sparked a writing career for a North Massapequa resident.

Vincent Lentini parlayed his experience in financial services and a knack for writing into a promising career in the Internet age after receiving an MBA from LIU Post.

After a decade in banking, the North Massapequa resident targeted the energy industry as a good career move—and entered the MBA program at Post in 2009.

The move eventually paid dividends. Not only did LIU Post’s MBA program give Lentini the professional foundation he needed for his new pursuit, but it also opened the door to an unexpected opportunity – writing about the energy industry.

“I wasn’t intending to become an author, but several of the courses at LIU Post required us to write papers,” he said. “I not only enjoyed it, but I saw an opportunity to self-publish.”

Lentini’s first step, fresh out of the MBA program in January 2011, was to open up Renaissance Analytics, an energy research consulting firm and begin producing independent, first-class reports backed up by highly respected information sources. With titles such as How the Global Automobile & Airline Industries Are Impacting the Global Energy Business, Porter’s Analysis of the Oil & Natural Gas Industry, and The Global Crude Oil Environment in 2011, he quickly earned a reputation for competitive papers of interest to energy market professionals.

Within a year he was marketing these reports for anywhere from $500 to $1,700 to high-end users of quality market research.

Then Lentini had a better idea.

“Now that everyone has smartphones, you have a potential market of half a billion readers,” he said. “So my business became writing e-books, and providing them for $4.99. To me, it’s a great business strategy because the cost to produce a book is minimal and once you build a reputation, you can create something tremendous. With social media, if you develop good business relationships, especially with bloggers, this can become a big business.”

Not that he’s gone completely digital.

“I go to a lot of conferences as well,” he said. “In fact, I’ll be meeting 500 people in the next two weeks.”

Lentini said his MBA experience at LIU Post helped him develop a creative and timely marketing strategy, along with the writing skills to capitalize on the Internet.

“If you had told me three years ago that I would have written three e-books, I wouldn’t have believed you,” he said. “I have to credit Post for that.”

Lentini’s e-books The Global Crude Oil Addiction, Canada Will Emerge As An Energy Superpower, and Renewable Energy’s Impact Upon Hydrocarbon Dominance, are available on Amazon and iTunes.