If you are active in community affairs, there is always a need for funds. And they are not easy to raise. Over the years I have participated in many fund-raising efforts. And, I would like to share some thoughts which may help you, whether your efforts are for the Little League, Scouting or another charity.

Never send a form letter to a business because literally dozens of requests are received every day. With most businesses overwhelmedk, it is important to tailor your appeal. That will assure it being read. Form letters are easy to turn down, and they are turned down.

Identify the individual who handles contributions and communicate with him or her directly. It is flattering to the person in charge and shows you have done your homework. Charity begins and usually ends in each local Long Island community. It makes little sense for you to go beyond Long Island to seek support for your favorite local organization.

Do not send five cubits of documentation with the first letter because the easiest way to deal with your voluminous appeal is to throw it away. Do not force the prospective donor to figure out what you have in mind.

If possible, have someone from your organization who knows the company sign the letter. The chances of him or her opening the door are greater than if it's a cold call.

You shall, if you are clever, get the potential donor to do some of your work. When a basic idea appeals to the contribution officer, discuss how best to package it. The chances of approval are almost assured by getting the business to see a self-interest reason for giving, the gift comes easier.

Companies like projects with elements they can call their own. Many like to publicize to employees, shareholders and the community good works. If your project has positive visibility, spell that out.

Do not plan to write today and receive support tomorrow. Plan ahead and get your submission in early. Then, periodically follow up.

Be patient and understanding. The company that says "no" this year may be a donor next year¬if you come back with a better idea. And once you receive support, good communications may keep you on the contribution list. It also helps to keep the company fully up to date on what you are doing¬whether you get a contribution or not.

Say "thank you." The best form of thanks is a report of what's been accomplished with the gift. Most business people expect something to happen when they invest. Prove it to them.

I cannot say that you are guaranteed to be successful in using these suggestions. But, I know if you are patient and are diligent, they will be helpful. But, you have to keep trying.