Written by Jill Nossa, firstname.lastname@example.org Saturday, 29 June 2013 00:00
A Manhasset mother has combined her love of classic kids fashion with her desire for affordable clothing to create a children’s clothing line that is fit for her own four tots.
Monica Noone, a graduate of St. Dominic’s High School, launched Pennymeade this spring with a party at Nassau Country Club in Glen Cove.
“I was so frustrated that all the clothes I liked for my kids were so expensive,” says Noone. “We’d go to a barbecue and one ketchup stain later, we’re throwing out $350 worth of clothes.”
The mother of four left her job on Wall Street - a job in finance that she stresses she really loved - shortly after the birth of her first son. Now, after several years out of the business world, with her youngest just a year old and her oldest age 6, she has her fifth “baby” to keep her extra busy.
Noone launched Pennymeade with the goal of providing families like hers with the high-quality, classic clothes she loves, that are also practical and at a price point even a mom of four can appreciate.
“My clothes are inspired by pieces that worked well in the past,” Noone says. The Pennymeade brand is designed to be comfortable and practical, yet still timeless and treasured.
She says she has always taken pleasure and pride in dressing her young children in classic, coordinating childrenswear. But with four little ones, the joy of putting together the perfect ensemble quickly became an expensive endeavor.
“Designing the line has been an exercise in balance,” notes Noone. “I’ve created pieces that I adore for their beauty and style, but that are practical for parents and children. I’ve sought fine mills and quality fabrics, but I’ve also eliminated storefront expenses so that luxury doesn’t come with the exorbitance often expected with such timeless designs.” The Pennymeade line has pieces ranging from $6 to $42.
Noone grew up in Oyster Bay and attended Saint Dominic’s High School, where she met her Syosset-born husband. After graduating from Villanova University, Monica spent eight years on Wall Street as a Vice President in Equity Syndicate at Credit Suisse. The Noone family now resides in Manhasset.
She spent several summers as a child in England, which was the inspiration for both the name and the brand.
“Pennymeade was a pond where my sister and I would spend hours playing as little girls,” says Noone. “To me, Pennymeade is representative of a simpler time, a quieter place – a lifestyle I try to bring into our home each day. I dress the children like children – not small adults. Pennymeade believes that children, and their very busy parents, should relish small treasures – like a walk around a pond – that life on Long Island has to offer.”
After having the idea of designing her own clothes, she began making sketches. She took them to the factory last fall and rushed to get the spring line launched in May. She is now working on a fall/winter line, and is also in the process of creating a layette line for infants. Currently, her sizes range from 12 months to size 8, but she is planning on adding size 10 for the next line.
The clothing is available online only at www.pennymeade.com.
Raising four young children and creating a clothing line keeps Noone busy.
“It’s tiring, but a lot of fun,” she says, adding that she feels Long Island is a good place to grow her business and serve the needs of parents similar to herself.
“I want to dress our children beautifully, to coordinate the kids for family photos and holidays, to keep the look timeless and simple, and to know that I haven’t overpaid in the event of grass stains or juice spills.”