Written by Steve Mosco Saturday, 15 February 2014 00:00
When it comes to fitness, getting off the couch is half the battle.
Plenty of people start each day with the best of intentions, but plans to eat healthy and get to the gym often fall by the wayside with even the most shoddy of excuses. But a New Hyde Park native is bringing physical fitness to the front door with a mobile, personal traning regimen focusing on individualized one-on-one fitness, group sessions and corporate fitness.
Established in 2008 by Josh York, GYMGUYZ is loaded with certified personal trainers and licensed massage therapists that bring their workout equipment and expertise to their client’s front door, rather than wait for the client to make that all important move from the couch to the car to the gym.
“No one competes with us or offers what we offer,” said York. “And you’re not wasting any time with us. There’s no driving to the gym, no going into the lockerroom. We are going to see you at the place of your choosing. That could be your house, your office, a park, anywhere.”
When they arrive, GYMGUYZ vans come fully equipped with a vast array of contemporary and specialty gym accessories including medicine balls, hurdles, trampolines, free weights, dumbbells, body bars, aerobics equipment; in all, GYMGUYZ have 363 pieces of equipment in each van on any given appointment.
And all that equipment is put to good use for their services including weight loss, body sculpting, bodybuilding, weight training, therapeutic athletic/stretch, strength training, senior fitness, obstacle course training, kickboxing, group training, corporate fitness, post/pre natal exercise, pool workouts, pre-teen and teen fitness training, cardio fitness, professional sports conditioning, nutrition counseling, deep tissue massage, swedish massage and sports massage therapy.
GYMGUYZ, which has both male and female trainers, also do group training, birthday parties, along with school and senior citizen center visits.
“And we constantly follow-up with our clients. People like the personalized touch of it,” he said. “We go above and beyond. We strive to provide that ‘wow’ experience and professionalism.”
But it was not easy at the beginning. York started GYMGUYZ in his parents’ dining room with a laptop, one file folder and more than $15,000 of his life savings geared toward investing in the company. There were moments of doubt, moments when York questioned if this was the right career move.
“I thought I made the wrong move,” said York, who worked in marketing after graduating from LIU Post. “I’ve always been an extremely confident person and I always believe in everything I do. I knew this was a life or death thing I had taken on and I had to make it work. I didn’t come from a rich family, but my parents taught me how to work hard and how to earn everything. There were ups and downs, but I knew what I had created would work.”
Now with GYMGUYZ set to expand into the franchise realm, York’s vision will branch out into new territories serving an entirely new batch of clients. Even before the decision to franchise manifested itself in reality, York would receive calls from curious people as far away as California, Ireland and India; all looking to receive the GYMGUYZ level of fitness delivery.
“Eventually, we are going to take this worldwide,” said York. “The more people I can help feel good about themselves, the better it is for the business and the better it is for me personally.”
For York, the goal has always been to help people spin their lives to the positive. Recently, York started working with a woman who weighed more than 300 pounds. She was someone who would not go to the pool or to the beach because she felt ashamed of her weight. Now, with the help of GYMGUYZ she has lost more than 100 pounds and is well on her way to her target weight of 150 pounds.
“I’m a real people person and I love to see people smiling,” he said. “It can be so rewarding to help people and to see them cry because they are so happy.”