Anton Community Newspapers  •  132 East 2nd Street  •  Mineola, NY 11501  •  Phone: 516-747-8282  •  FAX: 516-742-5867
Intended comprare kamagra senza ricetta company.
Attention: open in a new window. PDFPrintE-mail

Down To The Very Thread

Vastra boutique finds a niche

in hand-embroidered dresses

Who says a bride has to wear white on her wedding day? For South Asian brides, no color is off limits including brilliant reds, blues and golds. For the past 17 years, Vastra in Hicksville has been helping brides from New York and across the country find the perfect dress for their special day.

There’s no lack of Indian sari boutiques in Hicksville but according to Marketing Director Prachi Jain, what sets Vastra apart from the others is its emphasis on one of a kind, hand-embroidered Indian dresses.

When a bride comes in, they can either peruse through one of the 85 dresses Vastra has in-house or work with the owner Poonam Jain (Prachi’s mother) to come up with a one-of-a-kind design. Brides can choose every single detail, including the color, fabric, beading and pattern.

“It helps the bride have a say in the dress down to the very thread. Brides can take control of the whole process,” says Prachi. “They love the hand-embroidery because it gives them a lot more control over the dress. When you pick something up at the store, you have to deal with the designs, but with a hand-crafted custom dress, you can choose every layer of the embroidery.”

The dress design is then sent to Vastra’s 30 person factory in New Delhi where it takes anywhere from three to six months to complete. During that time, brides can Skype to check up on the progress of their dress.

Brides make up 70 percent of Vastra’s clientele and while for a long time they were strictly of Indian or South Asian origin, there’s been a huge increase recently in American brides.

“We have a lot more brides who are marrying into Indian families,” says Prachi. “A lot of them know what they want, but if they don’t we guide them as to what they should wear and the customs and rituals.”

Brides often opt for Indian dresses such as lehengas or saris for the day of the wedding and anarkalis and patialas for other ceremonies. Bridesmaids are often outfitted in salwars. Because an Indian wedding typically consists of several ceremonies over a few days, a bride will often leave Vastra with three dresses for herself, plus one or two for each of her bridesmaids (the average is 11 dresses per bridal party). Bridesmaids’ dresses generally range from $250 to $800 each and the bride’s dresses can range from $1,500 and up.

But for Poonam, the brides and their families are more than just customers, they become friends. Since opening her store in 1989, Poonam has formed a close bond with many of her clients who have come back time and time again, attending their weddings, sweet 16s and other functions.

“The customers don’t just come in and go out, but we get to know them one on one. We develop a strong relationship with the client because we spend a lot of time with them,” says Prachi. “They’re not just customers but friends.”

Vastra is located at 17 E. Old Country Rd, Hicksville in the Delco Plaza Shopping Center. For more information visit www.vastrahicksville.com or call 516-433-7724.

News

Hicksville’s interim School Superintendent Dr. Carl Bonuso gave a review of the district’s recently completed capital projects and facilities updates at Nov. 19’s board of education meeting. Most of the projects were completed over the summer in each of the district’s schools.

“Thanks to Director of Facilities and Operations, Dave Bell and his staff, we are structurally sound,” said Bonuso. “So much of what we do is in-house which saves the district money and our staff makes the facilities as special as the students they serve.”

The community is rallying together to raise funds for a Hicksville native who has been battling to get a service dog.

Nancy Burpee is a 49-year-old competitive swimmer and single mother with a rare genetic terminal illness called Ehlers-Danlos Syndrome (EDS), which causes the deterioration of the connective tissues, tendons, ligaments and vital organs.


Sports

For the past 11 months, Hicksville’s Marlo Signoracci has been training for IRONMAN, one of the most physically challenging athletic events out there. The triathlon includes a swim, bike and run portion. Signoracci recently traveled down to Florida to compete in IRONMAN Florida. Here’s a look at her experience.

Nov. 1, 2014 will be a day in my life I will never forget and will carry with me forever. It truly was the celebration of the last 11 months of training.

The fall athletic season seemed to move quickly, but all teams had outstanding seasons with all teams reaching the playoffs except for two who had their best season in many years.

In addition to athletic acheivements, all of the varsity programs at Hicksville High School also participated in raising more than $4,000 for several charities this past fall: pediatric cancer, breast cancer awareness and cystic fibrosis.


Calendar

Model Railroad Open House

November 28-30

Popcorn Balls

November 30

Craft Fair

November 30



Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
Written by Mike Barry, MFBarry@optonline.net

Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com