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Down To The Very Thread

Vastra boutique finds a niche

in hand-embroidered dresses

Who says a bride has to wear white on her wedding day? For South Asian brides, no color is off limits including brilliant reds, blues and golds. For the past 17 years, Vastra in Hicksville has been helping brides from New York and across the country find the perfect dress for their special day.

There’s no lack of Indian sari boutiques in Hicksville but according to Marketing Director Prachi Jain, what sets Vastra apart from the others is its emphasis on one of a kind, hand-embroidered Indian dresses.

When a bride comes in, they can either peruse through one of the 85 dresses Vastra has in-house or work with the owner Poonam Jain (Prachi’s mother) to come up with a one-of-a-kind design. Brides can choose every single detail, including the color, fabric, beading and pattern.

“It helps the bride have a say in the dress down to the very thread. Brides can take control of the whole process,” says Prachi. “They love the hand-embroidery because it gives them a lot more control over the dress. When you pick something up at the store, you have to deal with the designs, but with a hand-crafted custom dress, you can choose every layer of the embroidery.”

The dress design is then sent to Vastra’s 30 person factory in New Delhi where it takes anywhere from three to six months to complete. During that time, brides can Skype to check up on the progress of their dress.

Brides make up 70 percent of Vastra’s clientele and while for a long time they were strictly of Indian or South Asian origin, there’s been a huge increase recently in American brides.

“We have a lot more brides who are marrying into Indian families,” says Prachi. “A lot of them know what they want, but if they don’t we guide them as to what they should wear and the customs and rituals.”

Brides often opt for Indian dresses such as lehengas or saris for the day of the wedding and anarkalis and patialas for other ceremonies. Bridesmaids are often outfitted in salwars. Because an Indian wedding typically consists of several ceremonies over a few days, a bride will often leave Vastra with three dresses for herself, plus one or two for each of her bridesmaids (the average is 11 dresses per bridal party). Bridesmaids’ dresses generally range from $250 to $800 each and the bride’s dresses can range from $1,500 and up.

But for Poonam, the brides and their families are more than just customers, they become friends. Since opening her store in 1989, Poonam has formed a close bond with many of her clients who have come back time and time again, attending their weddings, sweet 16s and other functions.

“The customers don’t just come in and go out, but we get to know them one on one. We develop a strong relationship with the client because we spend a lot of time with them,” says Prachi. “They’re not just customers but friends.”

Vastra is located at 17 E. Old Country Rd, Hicksville in the Delco Plaza Shopping Center. For more information visit www.vastrahicksville.com or call 516-433-7724.

News

Local veterans groups and residents gathered at Hicksville Middle School Veterans Memorial Park recently to honor brave servicemen and woman, past and present. William M. Gouse Jr. Post 3211 hosted Hicksville’s annual Veterans Day ceremony on Nov. 11.

The ceremonies began with the pledge and national anthem sung by Hicksville High School student Cassie Pursoo, accompanied by trumpeter Conner Hoelzer. Monsignor Thomas Costa from Our Lady of Church in Hicksville gave the invocation.

On Nov. 10, a dedication ceremony was held to celebrate the completion of a beautiful new two-story house in Hicksville. However, while new dwellings are an ordinary occurrence on Long Island, this one was unique and special in a way that very few are.

The house at 77 Thorman Ave. was built in memory of Navy Lieutenant and posthumous Congressional Medal of Honor recipient Michael P. Murphy, a Long Island native who tragically died in combat while serving in Afghanistan in 2005. However, this house represents more than just the dedicated service of a man to his country; it represents the beginning of a new life full of hope for a brother-in-arms and his family as well.


Sports

Football was Mike Torrellas’ heart and soul. He also liked a good Turkey Bowl.  

Unfortunately, the Hicksville Crusaders co-founder wasn’t able to witness the program’s inaugural event, which took place Saturday, Nov. 8.

Torrellas passed away suddenly last December due to a blood clot, but the spirit and drive of the man who wore the number 53 and tragically passed at that age still surrounds the Crusaders football program.

The Long Island Fight for Charity will be hosting its 11th annual Charity Boxing Event on Nov. 24 at the Hilton in Melville. Among the 20 volunteers putting up their fists for funds will be Hicksville business owner Mell Goldman, who will be fighting under the nickname “The Kid.”  

Goldman is the President of All Boro Cleaning Services. He stated that he was enticed at the opportunity and wanted to contribute to charity.


Calendar

Fall Drama Production

November 20-22

Blood Drive

November 24

Christmas Holiday Fair

November 24



Columns

1959: The Year The Music Stopped Playing
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The Eccentric Heiress Of ‘Empty Mansions’
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