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A Clean Business

Local resident lathers up

goodness with natural soaps

The old proverb, “If you give a man a fish you feed him for a day. If you teach a man to fish you feed him for a lifetime” doesn’t seem to be limited to piscines. In the case of Hicksville resident William Artuso, learning a skill to solve a problem applied to soaps.

Artuso has sensitive skin and many soap products would leave his skin red and irritated. Instead of just buying all natural soap at the store, he decided to learn how to make his own.  

“A lot of soaps irritate me, so I decided to make my own just to try it out and I really liked it," said Artuso. "It ended up being my creative outlet."

What started as a hobby and way for him to relieve the stress of having to find special soaps, has turned into a side business for the 24-year-old. Artuso Soaps and Co. recently launched a website for online orders and the soap maker himself can be found selling his fragrant soaps at local holiday craft fairs.

 “I didn’t expect to make a business out of it, it’s just something I did to calm down,” Artuso says. "But I figured if I made a business out of it, it could be something I did at the end of the day and could help pay for a little bit of graduate school.”

Artuso makes all the soaps in his kitchen using either a shea butter or glycerin base. He’s always loved soap products, and learned more about making them by watching YouTube videos and reading books on how to color and design them. All of his soaps use natural powders and fragrances, such as sage, rose hip, and carrot powder, which are rich in nutrients for the skin.  

Artuso Soaps and Co. has nine different types of scents. The Signature Brand line has Artuso’s mainstays such as “magic apple,” “royal Victorian,” and “mint chocolate chip.” There’s a Healing Brand line, which is made with essential oils and natural coloring, designed to help relieve mild skin conditions such as acne or eczema. The brand features scents such as the sweet smelling “energy and soapwort” and Artuso’s personal favorite, “lemongrass and sage.” There’s only one soap under the Tribute Brand line, but it has a special meaning to Artuso. “Angel Wine” is dedicated to the memory of his grandmother and is one of the first soaps Artuso created. Proceeds from the sweet, floral smelling soap go toward the Alzheimer’s Foundation.

 “I wanted something that I could use as a way to give back to charity. The money my soaps can raise for certain organizations may not be much, but the attention they get raises awareness. Awareness of these charities and organizations brings attention to how we can do our part to help people in need,” he says.

Artuso’s soaps are cheaper than similar natural soap products one might find at stores or on the internet. Each bar runs under $4.

“I probably should price them higher, but I don’t want to do that because then they’re just unaffordable and then no one wants them,” Artuso says. “I’ve learned that lower prices doesn’t necessarily mean it appeals to people more, but it’s what I feel are the right prices for the soaps. I’m not looking to build a mansion, I’m just looking for people to be able to have affordable homemade soaps.”

A recent graduate of Hofstra University with a degree in history Artuso says that this whole experience has given him a crash course in business.

“It’s taught me a lot about the business world,” he says. “I studied history so everything I know is dates and numbers, and now I’m seeing how all these people in history made their businesses succeed. It’s a lot all at once, but it’s fun to learn something new, especially something that’s useful for the future.”

Looking ahead, Artuso says he’s not sure whether he’ll still be making soaps in 10 years.

“I haven’t really thought about it. I’m just having fun building it up to what it is and what it’ll be tomorrow,” Artuso says. “If it reaches a point to where it’s big enough for me to think about in 10 years, I’ll worry about it then. I’m just happy it’ll be around tomorrow and that I can have fun with it right now.”

Find out more about Artuso Soaps and Co. at www.artusosoaps.com

News

It was quite a panel at the Hicksville Community Center Oct. 20 as State Senator Jack Martins and Senate Candidate Adam Haber discussed their qualifications and answered public questions about their upcoming election bids in the 7th Senate District. Congressman Steve Israel was on hand as well as 13 District State Assemblyman Michael Montesano and contender Lou Imbroto. The event was hosted by Northwest Civic Association President Joel Berse.

Martins, who previously served as Mayor of Mineola and was elected to Senate in 2011, said that the State of New York is in much better financial shape since he has taken office.

Alan Yu, an external auditor from the firm, Cullen & Danowski LLP gave the findings of the annual district external audit at Oct. 22’s Hicksville Board of Education meeting. Discussed at the meeting were the financial statements of the 2013-14 school year which officially ended June 30.

According to Yu, the Hicksville School district has a fund balance of $34 million. Roughly 26 to 27 percent of the general fund balance comprises the total budget.


Sports

The Hicksville girls volleyball team improved to 7-1 by knocking off Oceanside in three consecutive sets by scores of 25-13, 25-19 and 25-14.

Emily Markakis played terrificly, using a powerful serve to record three aces, seven kills and added nine digs. Nikki Chase added six kills and eight digs. Additionally, Raeann Dong was versatile—recording three aces, seven kills and nine digs.

The Girls Varsity soccer team, in honor of Breast Cancer Awareness Month, wore pink uniforms and pink socks in their game on Oct. 8 against MacArthur whom they defeated 1-0. The girls and boys soccer programs at Hicksville High School are selling pink ribbon car magnets with a soccer ball and HHS on it with the words “Kick Cancer” on the ribbon. All the money raised will go to the Sarah Grace Foundation, which is a local foundation trying to beat pediatric cancer. The players plan to raise $1,000 for this organization

— From Hicksville High School


Calendar

Safe Trick or Treat

October 31

Election Day

November 4

Senior Luncheon

November 6



Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
Written by Mike Barry, MFBarry@optonline.net

Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com