Written by Betsy Abraham, firstname.lastname@example.org Friday, 20 December 2013 00:00
The old proverb, “If you give a man a fish you feed him for a day. If you teach a man to fish you feed him for a lifetime” doesn’t seem to be limited to piscines. In the case of Hicksville resident William Artuso, learning a skill to solve a problem applied to soaps.
Artuso has sensitive skin and many soap products would leave his skin red and irritated. Instead of just buying all natural soap at the store, he decided to learn how to make his own.
“A lot of soaps irritate me, so I decided to make my own just to try it out and I really liked it," said Artuso. "It ended up being my creative outlet."
What started as a hobby and way for him to relieve the stress of having to find special soaps, has turned into a side business for the 24-year-old. Artuso Soaps and Co. recently launched a website for online orders and the soap maker himself can be found selling his fragrant soaps at local holiday craft fairs.
“I didn’t expect to make a business out of it, it’s just something I did to calm down,” Artuso says. "But I figured if I made a business out of it, it could be something I did at the end of the day and could help pay for a little bit of graduate school.”
Artuso makes all the soaps in his kitchen using either a shea butter or glycerin base. He’s always loved soap products, and learned more about making them by watching YouTube videos and reading books on how to color and design them. All of his soaps use natural powders and fragrances, such as sage, rose hip, and carrot powder, which are rich in nutrients for the skin.
Artuso Soaps and Co. has nine different types of scents. The Signature Brand line has Artuso’s mainstays such as “magic apple,” “royal Victorian,” and “mint chocolate chip.” There’s a Healing Brand line, which is made with essential oils and natural coloring, designed to help relieve mild skin conditions such as acne or eczema. The brand features scents such as the sweet smelling “energy and soapwort” and Artuso’s personal favorite, “lemongrass and sage.” There’s only one soap under the Tribute Brand line, but it has a special meaning to Artuso. “Angel Wine” is dedicated to the memory of his grandmother and is one of the first soaps Artuso created. Proceeds from the sweet, floral smelling soap go toward the Alzheimer’s Foundation.
“I wanted something that I could use as a way to give back to charity. The money my soaps can raise for certain organizations may not be much, but the attention they get raises awareness. Awareness of these charities and organizations brings attention to how we can do our part to help people in need,” he says.
Artuso’s soaps are cheaper than similar natural soap products one might find at stores or on the internet. Each bar runs under $4.
“I probably should price them higher, but I don’t want to do that because then they’re just unaffordable and then no one wants them,” Artuso says. “I’ve learned that lower prices doesn’t necessarily mean it appeals to people more, but it’s what I feel are the right prices for the soaps. I’m not looking to build a mansion, I’m just looking for people to be able to have affordable homemade soaps.”
A recent graduate of Hofstra University with a degree in history Artuso says that this whole experience has given him a crash course in business.
“It’s taught me a lot about the business world,” he says. “I studied history so everything I know is dates and numbers, and now I’m seeing how all these people in history made their businesses succeed. It’s a lot all at once, but it’s fun to learn something new, especially something that’s useful for the future.”
Looking ahead, Artuso says he’s not sure whether he’ll still be making soaps in 10 years.
“I haven’t really thought about it. I’m just having fun building it up to what it is and what it’ll be tomorrow,” Artuso says. “If it reaches a point to where it’s big enough for me to think about in 10 years, I’ll worry about it then. I’m just happy it’ll be around tomorrow and that I can have fun with it right now.”
Find out more about Artuso Soaps and Co. at www.artusosoaps.com
Thursday, 24 July 2014 10:15
Linda Doyle knows how to make a good hot dog. And she doesn’t need a big fancy kitchen or shiny barbeque grill to do it. Rather, Doyle’s famous franks are served out of a small trailer on the side of S. Broadway.
For the past 16 years, passers-by coming along S. Broadway looking for a delicious, cheap bite to eat for lunch or a pre-dinner snack have been stopping by Linda’s Hot Dog Boutique, a simple white trailer adorned by a flag, yellow umbrella and two signs.
Friday, 18 July 2014 00:00
You could say Darren Butler has quite the entrepreneurial disposition. The Hicksville resident not only founded a church, but invented a doorstop that does not require screwing any holes into your wall or door. The device simply clamps on to the bottom of any sized door without requiring tools.
“I never envisioned myself as being an inventor,” explained Butler. “I became one by accident and out of frustration.”
After Butler and his wife purchased their home, they wanted to decorate and maintain it. “We have four children and at the time we wanted to minimize the damage that occurs from doors slamming into walls because as young children do; they have a tendency to aggressively open doors, and as a result the door knob created holes in our wall,” said Butler. “We purchased conventional doorstops so at the very least we could minimize that reality if not eliminate it all together.”
Thursday, 24 July 2014 09:41
Hicksville High School senior Kyle Carroll recently participated in the prestigious Blue Grey Super Combine in Canton OH. Over 7,000 high school football players are invited to combines sponsored by Blue Grey Football throughout the country. Carroll was recognized for his overall scores and abilities during the one on one drills and was honored to have been chosen as one of 140 athletes invited to the Super Combine at the Football Hall of Fame. From there, a select few will be invited to play in the Blue Grey All-America Bowls in December in Texas and in January in Florida.
The Super Combine in Canton took place on Fawcett Field at the Pro Football Hall of Fame. The combine featured some of the top football prospects from around the country. Carroll fit seamlessly into the drills as he displayed impressive work with fast feet and hip turns as well as skilled ball handling ability.
Thursday, 17 July 2014 00:00
Madeline Huffman, a fourth grade student at Our Lady of Mercy School in Hicksville, recently became the New York State Free Throw Champion in the Knights of Columbus Free Throw Competition, 9 Year Old Girls Division at the United States Military Academy, West Point.
Huffman’s journey to the state championship began at her home parish, Our Lady of Mercy Roman Catholic Church in January. The local qualifier was sponsored by the Knights of Columbus Joseph F. Lamb Council #5723. Boys and girls ages 9 through 14 competed, each receiving three warm up shots and 15 free throw attempts.