Written by Betsy Abraham, email@example.com Friday, 20 December 2013 00:00
The old proverb, “If you give a man a fish you feed him for a day. If you teach a man to fish you feed him for a lifetime” doesn’t seem to be limited to piscines. In the case of Hicksville resident William Artuso, learning a skill to solve a problem applied to soaps.
Artuso has sensitive skin and many soap products would leave his skin red and irritated. Instead of just buying all natural soap at the store, he decided to learn how to make his own.
“A lot of soaps irritate me, so I decided to make my own just to try it out and I really liked it," said Artuso. "It ended up being my creative outlet."
What started as a hobby and way for him to relieve the stress of having to find special soaps, has turned into a side business for the 24-year-old. Artuso Soaps and Co. recently launched a website for online orders and the soap maker himself can be found selling his fragrant soaps at local holiday craft fairs.
“I didn’t expect to make a business out of it, it’s just something I did to calm down,” Artuso says. "But I figured if I made a business out of it, it could be something I did at the end of the day and could help pay for a little bit of graduate school.”
Artuso makes all the soaps in his kitchen using either a shea butter or glycerin base. He’s always loved soap products, and learned more about making them by watching YouTube videos and reading books on how to color and design them. All of his soaps use natural powders and fragrances, such as sage, rose hip, and carrot powder, which are rich in nutrients for the skin.
Artuso Soaps and Co. has nine different types of scents. The Signature Brand line has Artuso’s mainstays such as “magic apple,” “royal Victorian,” and “mint chocolate chip.” There’s a Healing Brand line, which is made with essential oils and natural coloring, designed to help relieve mild skin conditions such as acne or eczema. The brand features scents such as the sweet smelling “energy and soapwort” and Artuso’s personal favorite, “lemongrass and sage.” There’s only one soap under the Tribute Brand line, but it has a special meaning to Artuso. “Angel Wine” is dedicated to the memory of his grandmother and is one of the first soaps Artuso created. Proceeds from the sweet, floral smelling soap go toward the Alzheimer’s Foundation.
“I wanted something that I could use as a way to give back to charity. The money my soaps can raise for certain organizations may not be much, but the attention they get raises awareness. Awareness of these charities and organizations brings attention to how we can do our part to help people in need,” he says.
Artuso’s soaps are cheaper than similar natural soap products one might find at stores or on the internet. Each bar runs under $4.
“I probably should price them higher, but I don’t want to do that because then they’re just unaffordable and then no one wants them,” Artuso says. “I’ve learned that lower prices doesn’t necessarily mean it appeals to people more, but it’s what I feel are the right prices for the soaps. I’m not looking to build a mansion, I’m just looking for people to be able to have affordable homemade soaps.”
A recent graduate of Hofstra University with a degree in history Artuso says that this whole experience has given him a crash course in business.
“It’s taught me a lot about the business world,” he says. “I studied history so everything I know is dates and numbers, and now I’m seeing how all these people in history made their businesses succeed. It’s a lot all at once, but it’s fun to learn something new, especially something that’s useful for the future.”
Looking ahead, Artuso says he’s not sure whether he’ll still be making soaps in 10 years.
“I haven’t really thought about it. I’m just having fun building it up to what it is and what it’ll be tomorrow,” Artuso says. “If it reaches a point to where it’s big enough for me to think about in 10 years, I’ll worry about it then. I’m just happy it’ll be around tomorrow and that I can have fun with it right now.”
Find out more about Artuso Soaps and Co. at www.artusosoaps.com
Saturday, 20 September 2014 00:00
Rhea Manjrekar traded in her running shoes and track shorts for high heels and an evening gown recently, as she participated in the Miss Teen India New York pageant. The 15-year-old from Hicksville snagged the title of first-runner up, and will be competing for the national title in December.
This was Manjrekar’s first time competing in a pageant. But she started out with major doubts about even participating.
“At first, I didn’t want to do it. I have extreme stage fright. My mom told me to try it out because she thought it would boost my confidence and look good on my college applications, so I went for the practice,” Manjrekar said. “The girls were so nice. I thought I wouldn’t fit in but I made friends immediately so I decided to do it.”
Friday, 19 September 2014 00:00
The parking lot of Sears in Hicksville transformed into a sea of cars this past Saturday as part of the ninth annual Long Island Cruizin’ For A Cure Car Show.
The show, which was founded by Jericho prostate cancer survivor Sandy Kane, is the only car show on Long Island dedicated to raising funds for research, testing and also education for early detection of prostate cancer. The all-volunteer car show usually draws around 4,000 attendees. It features 600 cars, trucks, motorcycles and more; a perfect day for car enthusiasts and the like.
Thursday, 18 September 2014 00:00
This November, Hicksville resident Marlo Signoracci will head to Florida for Ironman, a demanding, long-distance triathlon that includes biking, running and swimming. Here, she shares her story as she prepares for one of the most physically challenging athletic events out there.
If it doesn’t challenge you, it doesn’t change you!
Thursday, 04 September 2014 10:49
At 6 a.m. on a blustery Saturday morning 1,600 people arrived at Theodore Roosevelt Memorial Park to participate in the 27th annual Runner’s Edge Tobay triathlon and tri- relay race. The participants were from all over Long Island, some from upstate NY, a few from out of state and were all ages and some even with disabilities but all came with one goal in mind, to finish.
The course starts out as a half mile swim in Oyster Bay Harbor, then a 9.3 mile bike ride through Oyster Bay, Laurel Hollow, and Cove neck which is very hilly but finishes with a 2.9 mile downhill to the finish. Then the riders have one more leg of the race which is 3.2 mile run through Mill Neck and Brookville, up to Planting Fields Arboretum and back down to Roosevelt Park to the finish line.