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Get Out Your Wands

Tricky Business won’t be

disappearing anytime soon

John Reid, owner of Tricky Business, is holding five folded dollar bills in his hand.

“Watch the bills closely,” he says.

He suddenly flips the bills over, and they’re all hundreds. He counts them, folds them, flips them over again and they’re singles again.

“Don’t worry, you’re not going crazy,” he says with a smile.

For the past 30 years, Reid been doing magic tricks, captivating crowds of all ages with card tricks, disappearing acts, illusions and more. His East Meadow store, Tricky Business, is a magic emporium, where magic lovers can come buy tricks as well as learn new skills.

Though nowadays, he performs around the world, Reid’s beginning years in magic were spent doing tricks in his room by himself. Reid was seven years old when he got a Fischer Price magic set from his grandmother for Christmas. He loved doing magic tricks, but as an introvert, was self-conscious about performing.

“I would do tricks, but never show anyone what I was doing,” he said.

Through his teen years, he continued to foster his love of magic, but never did tricks for an audience. After graduating from Holy Trinity High School, he went to the New York Institute of Technology to study architecture, and one day was in the cafeteria doing a card trick for a friend, who asked Reid to perform at his nephew’s birthday party. At the party, someone else asked Reid if he would do another event. Suddenly, Reid found himself making his hobby a side job and realized he could make it a living.

Making a full time career out of doing magic tricks seemed impossible but Reid said he didn’t allow himself another option.

“Everyone says you should have a backup plan, but if you don’t believe in yourself, why should anyone else?” Reid said.  

He opened his first shop in East Northport in 2003, before moving to a location in Hicksville, and then to East Meadow, which is where he’s been for the past three years. His store, located at 2590 Hempstead Turnpike, looks unassuming from the outside, but inside, is a magician’s paradise. Perfect for magicians of all skill levels, Tricky Business sells kits, tricks, props, and of course, plenty of playing card decks. The space also has a classroom in the back, where the shop regularly hosts magic classes and lectures.

Reid says that most magicians are introverts and that he enjoys helping kids get out of their homes and into a more social environment where he can teach them new skills and tricks.  

“The store is a place where I can get younger kids who are interested in magic into a real social environment and help them through their tricks and posture,” Reid said. “It’s a way for me to give back. The more I help a kid, the more it helps me in the end.

For many, the appeal of magic is the power it can have, letting people into an exclusive club of knowing the secrets behind a trick. For Reid, it was the psychology of the art that fascinated him.

“I thought it was interesting how a magician could make a person think one thing, while the reality was something else,” Reid says.

Reid is also a skilled “balloon twister.” But Reid’s creations aren’t just your regular dogs, swords and crowns. His life size balloon creations include recreations of the DeLorean from Back to the Future, a 22 foot ship for Disney Cruises, and dresses. Him and the other six balloon twisters at Tricky Business, can also be seen making balloon creations in restaurants in Hicksville, Carle Place and East Meadow.  

Reid has traveled all over the world, entertaining international audiences with his magic. He’s performed at the White House’s July Fourth celebrations the past five years, has been on Martha Stewart’s show and done birthday parties for the children of celebrities. But at the end of the day, the thing he loves most about magic is how happy it makes people.

“I get to make people smile for a living. I wake up in the morning and my goal is to make the world a happier place,” Reid said. “When I do a trick or make a balloon animal for a kid and see that look in their eyes, it’s the greatest feeling in the world.”

For more information, or to book Tricky Business to perform at your next event, visit www.trickybiz.com.

News

Last week, County Executive Ed Mangano declared amnesty for all speed camera tickets issued this summer.

Drivers across Nassau County were up in arms due to the recent implementation of the school zone cameras, which had issued numerous violations since they were installed just weeks ago. The source of residents anger with the county’s speed cameras stems from lack of  warning and the cameras issuing speed violations even when school wasn’t in session.

The 7th annual Parish of the Holy Family Festival went off without a hitch and lit up the night sky on Fordham Avenue in Hicksville last week. Thousands of community members came and joined in the festivities.  

This year’s theme was the 1964-1965 World’s Fair that took place in Queens. Volunteer coordinator and 28-year member of the congregation Mary White said “We are having this festival to raise money and to offset the expenditures of the school and the church. Last year we had a record breaking 10,000 people attend and while all the numbers are not in yet, we are doing very well this time around too. The turnout has been great because the weather has been so cooperative.”


Sports

Cantiague Park Senior Men’s Golf League had its fourth tournament on Thursday Aug. 7. We had 33 golfers and a record 8 who scored under 40. Low overall score was won by newcomer Ed Hyne with an impressive 33, his second low net in a row. Charlie Acerra scored a solid 35, and won low overall net with a 26; his best score in 4 years.

Competition on the nine-hole course is divided into two divisions. Flight A is for players with a handicap of 13 or lower. Flight B is for players with a handicap of 14 or more. The league is a 100 % handicap league. Any man 55 years or older is eligible for membership. We have many openings for this year, and you can sign up anytime throughout the the season. The league meets every Thursday at 7:30 a.m., but the formal tournament dates are only the first and third Thursday of the month through late October. We will have a final luncheon with prizes on our last meeting.

The fields of Kevin Kolm Memorial Park were filled with nearly 200 soccer players on Saturday for the annual ‘Soccer For A Cause’ event. The event was put together by the Mastermind Unit in sponsor of the Michael Magro Foundation, a nonprofit organization dedicated to assisting pediatric patients with cancer and their families.

“The Mastermind Unit is a non-profit organization that was founded by a group of guys who grew up playing soccer together in Hicksville,” said co-founder Bryan Alcantara. “This is our seventh annual  ‘Soccer For A Cause’ event at Memorial Park.”


Calendar

Close Encounters with Benevolent ETs and Ascended Masters

August 29

Adventures in Genealogy

September 4

Greek Festival

September 5-7



Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
Written by Mike Barry, MFBarry@optonline.net

Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com