Written by Betsy Abraham, email@example.com Friday, 04 October 2013 00:00
John Reid, owner of Tricky Business, is holding five folded dollar bills in his hand.
“Watch the bills closely,” he says.
He suddenly flips the bills over, and they’re all hundreds. He counts them, folds them, flips them over again and they’re singles again.
“Don’t worry, you’re not going crazy,” he says with a smile.
For the past 30 years, Reid been doing magic tricks, captivating crowds of all ages with card tricks, disappearing acts, illusions and more. His East Meadow store, Tricky Business, is a magic emporium, where magic lovers can come buy tricks as well as learn new skills.
Though nowadays, he performs around the world, Reid’s beginning years in magic were spent doing tricks in his room by himself. Reid was seven years old when he got a Fischer Price magic set from his grandmother for Christmas. He loved doing magic tricks, but as an introvert, was self-conscious about performing.
“I would do tricks, but never show anyone what I was doing,” he said.
Through his teen years, he continued to foster his love of magic, but never did tricks for an audience. After graduating from Holy Trinity High School, he went to the New York Institute of Technology to study architecture, and one day was in the cafeteria doing a card trick for a friend, who asked Reid to perform at his nephew’s birthday party. At the party, someone else asked Reid if he would do another event. Suddenly, Reid found himself making his hobby a side job and realized he could make it a living.
Making a full time career out of doing magic tricks seemed impossible but Reid said he didn’t allow himself another option.
“Everyone says you should have a backup plan, but if you don’t believe in yourself, why should anyone else?” Reid said.
He opened his first shop in East Northport in 2003, before moving to a location in Hicksville, and then to East Meadow, which is where he’s been for the past three years. His store, located at 2590 Hempstead Turnpike, looks unassuming from the outside, but inside, is a magician’s paradise. Perfect for magicians of all skill levels, Tricky Business sells kits, tricks, props, and of course, plenty of playing card decks. The space also has a classroom in the back, where the shop regularly hosts magic classes and lectures.
Reid says that most magicians are introverts and that he enjoys helping kids get out of their homes and into a more social environment where he can teach them new skills and tricks.
“The store is a place where I can get younger kids who are interested in magic into a real social environment and help them through their tricks and posture,” Reid said. “It’s a way for me to give back. The more I help a kid, the more it helps me in the end.
For many, the appeal of magic is the power it can have, letting people into an exclusive club of knowing the secrets behind a trick. For Reid, it was the psychology of the art that fascinated him.
“I thought it was interesting how a magician could make a person think one thing, while the reality was something else,” Reid says.
Reid is also a skilled “balloon twister.” But Reid’s creations aren’t just your regular dogs, swords and crowns. His life size balloon creations include recreations of the DeLorean from Back to the Future, a 22 foot ship for Disney Cruises, and dresses. Him and the other six balloon twisters at Tricky Business, can also be seen making balloon creations in restaurants in Hicksville, Carle Place and East Meadow.
Reid has traveled all over the world, entertaining international audiences with his magic. He’s performed at the White House’s July Fourth celebrations the past five years, has been on Martha Stewart’s show and done birthday parties for the children of celebrities. But at the end of the day, the thing he loves most about magic is how happy it makes people.
“I get to make people smile for a living. I wake up in the morning and my goal is to make the world a happier place,” Reid said. “When I do a trick or make a balloon animal for a kid and see that look in their eyes, it’s the greatest feeling in the world.”
For more information, or to book Tricky Business to perform at your next event, visit www.trickybiz.com.
Friday, 31 October 2014 00:00
It was quite a panel at the Hicksville Community Center Oct. 20 as State Senator Jack Martins and Senate Candidate Adam Haber discussed their qualifications and answered public questions about their upcoming election bids in the 7th Senate District. Congressman Steve Israel was on hand as well as 13 District State Assemblyman Michael Montesano and contender Lou Imbroto. The event was hosted by Northwest Civic Association President Joel Berse.
Martins, who previously served as Mayor of Mineola and was elected to Senate in 2011, said that the State of New York is in much better financial shape since he has taken office.
Thursday, 30 October 2014 00:00
Alan Yu, an external auditor from the firm, Cullen & Danowski LLP gave the findings of the annual district external audit at Oct. 22’s Hicksville Board of Education meeting. Discussed at the meeting were the financial statements of the 2013-14 school year which officially ended June 30.
According to Yu, the Hicksville School district has a fund balance of $34 million. Roughly 26 to 27 percent of the general fund balance comprises the total budget.
Thursday, 23 October 2014 08:18
The Hicksville girls volleyball team improved to 7-1 by knocking off Oceanside in three consecutive sets by scores of 25-13, 25-19 and 25-14.
Emily Markakis played terrificly, using a powerful serve to record three aces, seven kills and added nine digs. Nikki Chase added six kills and eight digs. Additionally, Raeann Dong was versatile—recording three aces, seven kills and nine digs.
Thursday, 16 October 2014 08:31
The Girls Varsity soccer team, in honor of Breast Cancer Awareness Month, wore pink uniforms and pink socks in their game on Oct. 8 against MacArthur whom they defeated 1-0. The girls and boys soccer programs at Hicksville High School are selling pink ribbon car magnets with a soccer ball and HHS on it with the words “Kick Cancer” on the ribbon. All the money raised will go to the Sarah Grace Foundation, which is a local foundation trying to beat pediatric cancer. The players plan to raise $1,000 for this organization
— From Hicksville High School