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Prices Too High, We Won’t Buy: The 1969 Long Island Meat Boycott

As communities today struggle to recover from the biggest financial crisis since the Great Depression, let’s take a look at how one community on Long Island faced a financial crisis during the 1969 recession…

During the summer of 1969, the cost of living was soaring and meat was increasingly more expensive. Middle-class consuming families were choosing to buy cheaper cuts; while, many working-class families as well as senior citizens on fixed incomes were finding it impossible to afford even the cheapest cuts of meat like hamburger. Unwittingly following in the footsteps of thousands of housewives before them, two women in Levittown kicked off a consumer protest that gained national attention. 

 

Despite no prior political involvement and having just given birth to her second child that summer, Mickey DeLorenzo, a local housewife, and her sister, who recently moved to Nassau County, decided to call a boycott of meat. Placing an invitation in the local newspaper, Mickey called on families from her close-knit community to gather at the Levittown Hall, a community space in the town center. The room filled with families angered over the high cost of living. 

With no shopping centers in Levittown, 100 housewives gathered to picket the grocery store at the Hempstead Turnpike shopping center on August 12, 1969. They called themselves For Lower Prices (FLP). Handing out menus for “tasty fish dishes,” the women chanted, “Let the meat rot!,” and “Prices too high, we won’t buy!” 

 

Making this their first stop, the women split up and targeted three supermarkets in the shopping center (L.I. Housewives Stage Boycott on Meat Sales,” New York Times, Aug. 12, 1969.) With her two children including her newborn son in tow, Mickey organized pickets around Nassau County. The pickets enraged the supermarkets and FLP members were threatened with arrest on more than one occasion. By October, DeLorenzo estimated that 1,500 housewives on Long Island were actively participating in the boycott activities (“An Angry Wife Warns of High Meat Costs,” Chicago Tribune, Oct. 8, 1969.)

 

The boycott generated significant media coverage beyond the greater New York area. Within a month of organizing their first picket, FLP members were putting together FLP Kits, starter packets to help other communities organize a meat boycott. With no national coordination, meat boycotts sprung up in Virginia, Connecticut, Colorado, and Florida (“Meat Boycott Leader Criticizes House Panel,” Los Angeles Times, Oct. 8, 1969.)  

I am professor at the University of Illinois writing a book on the history of housewives and consumer activism. If you are one of these women or know women who participated in the 1969 meat boycott or any other meat boycott between 1966-1973, I would very much like to interview you. I will be conducting interviews over the phone and in person throughout the coming months. I can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or at 312-413-0166.

 

—Prof. Emily E. LB. Twarog, University of Illinois


News

Starting July 26, the St. Kilian Roman Catholic Church in Farmingdale will feature a production of the hit musical, The Wizard of Oz. 

 

Based on a classic tale—first penned as a children’s novel by L. Frank Baum in 1900 and later transformed into a major motion picture by Metro-Goldwyn Meyer in 1939— The Wizard of Oz tells the story of a girl named Dorothy Gale, played by Zoe Neyer, and her dog Toto, who after being thrown into a twister end up in the Land of Oz. 

 

Trying to find her way home, Dorothy meets Glinda the Good Witch of the North, played by Angela Roedig, who instructs her to “follow the Yellow Brick Road.”

Farmingdale females were out in force on July 12, to represent their hometown at the 31st annual Long Island Women’s 5 kilometer run sponsored by the Runner’s Edge and the Greater Long Island Running Club. 

 

Bob Cook, who owns the Runner’s Edge shoe and sports apparel store on Main Street, said that attendance at this year’s race was the highest in the race’s history, with more than 500 women competing for the grand prize. 

 

According to Cook, over the years, the race has attracted the likes of world-class runners and Olympians from all over the state, racing for the $500 grand prize.


Sports

Throughout the summer, the Farmingdale Observer will feature the box scores from the Farmingdale Baseball League Inc.’s 9/11 Baseball Tournament. 

July 13

Plainedge 12 - Island Trees 2 (9UB)

 

Ozone Howard Huskies 14 - Wantagh Hawks 1 (9UA)

The Farmingale Devils Travel Baseball teams were in action during The 4th of July weekend and provided fireworks in two different states.

 

The 11U Devils won their third tournament this year. They traveled  to Connecticut for the fourth of July tournament. The Devils lost game one on Saturday 7-5 to the Connecticut Defenders and won game two 17-0,The Devils advanced to the playoff round and would meet the Defenders again .The bats were on fire all day led by Big Joe Mcgrath and Nick Franco.The Devils beat the Defenders 11-5 and advanced to the championship to play the number one seed and undefeated Hit Club. The Devils jumped out to 4-2 to lead .The game was tied at 9-9 going to the 6th inning and the Devils would score 2 runs and hold on to win the tournament. The Devils had 52 hits and scored 44 runs,Big Joe had 4 doubles a triple, Nick Franco had 8 hits. Anthony Quatromani 8hits.Matt DiSanti drove in the last run in the championship game. Tim Dorman 6 hits. Patrick Quinn 5 hits and 6 stolen bases. Nick O'Connor 3 hits and 4 stolen bases. Kyle Gaertner 6 hits and was winner pitcher in championship game. Patrick Sanchez was the winning pitcher in semi-final game.


Calendar

Monty Python - July 23

After Hours Networking - July 24

Music Under The Stars - July 25


Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
Written by Mike Barry, MFBarry@optonline.net

Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com