Written by Christy Hinko, Farmingdale@AntonNews.com Wednesday, 09 October 2013 14:12
If you are a hockey player who plays or resides on Long Island, then you have probably heard of Hockey Underground, located at 145 Milbar Blvd. in Farmingdale. The store opened at its Farmingdale location in 2012, but had been operating for many years in a warehouse in Freeport, just blocks away from the Freeport Ice Rink.
In order to accommodate their increasing customer base, store owner George Statler III said it was necessary to move. Farmingdale fit his store’s needs, “It’s a very central location, off a main highway, and very easy to get to,” said Statler.
“Hockey isn’t as big, as say, baseball, on Long Island,” said Statler, but he explained that there are more stores that sell baseball equipment because of higher number of people looking for that type of equipment. He said the same percentage of athletes are buying hockey equipment.
Statler began selling in warehouse, closed to the public. He originally worked for his father’s stores, Baseball Plus, before branching off into multisport equipment sales, and then finally into hockey.
His start with public sales began with the sale of a single hockey stick, when one of the hockey players— who had just finished a game at the adjacent rink in Freeport—observed him unloading a shipment into the warehouse. Statler said the warehouse at the time was strictly storage and not in any kind of order for display of merchandise.
That hockey player brought a friend, who brought a friend, who brought a friend and soon, Statler said he had many regular visits from new customers.
He’d ask the young hockey players about their typical purchases, where they would shop for hockey equipment. They all said they did not really have a brick and mortar place to shop, which was also reasonably priced. The new customers told Statler that they usually ordered hockey gear online, but didn’t like it; they wanted to see and touch the gear before making a significant purchase. That is when Statler knew he had to convert the warehouse and open to the public.
Statler confesses, he’s not a hockey player and, in fact, he never ever knew his Freeport location was near an ice rink. He was a baseball guy.
Slowly he learned that there was a good amount of hockey playing happening on Long Island.
He said the word-of-mouth customers named his Freeport location “Hockey Underground” because it was like a dungeon at first and the only hockey players who knew of it were from other hockey placers. It grew quickly, and within four years, Statler moved the business to Farmingdale.
“The market is really controlled by the NHL,” said Statler. “If the Rangers and Islanders are doing well, kids are excited about hockey, they want to play, that really drives the market.”
Statler says more and more kids are getting into the sport. He recalls that more of his customers were adults when he first started in the business, but guess that the average age of his customers now are 12 to 20 years old, and surprisingly he sells more ice hockey equipment through the year than street hockey gear.
“I think the Islanders leaving Long Island could hurt the business though, its [hockey’s] gotta be in people’s faces; out of sight, out of mind, but we’ll see,” said Statler.
His most popular selling item...definitely sticks. Statler said mostly because they break most compared to the other standard equipment in the sport. In addition, he said his skate sharpening service is popular because of their reputation with the quality of sharpening. He said many of his sharpening customers travel from New Jersey, and Brooklyn for that service alone. There are approximately 15 ice rinks on Long Island.
Friday, 06 December 2013 00:00
Bethpage Water District officials recently filed a federal lawsuit against Northrop Grumman Corp., claiming the company’s facilities caused “irreparable harm” by creating a toxic plume that has contaminated the groundwater, costing the district millions of dollars and threatening more than 33,000 customers in Bethpage, Old Bethpage, Farmingdale, Levittown and Plainview.
According to the lawsuit, the district is demanding a jury trial to determine whether Grumman owes compensation for the costs of monitoring contaminants, operations, maintenance, treatment upgrades, and equipment required to comply with state and federal safe drinking water law; or whether Grumman would bear the expense of securing an alternative source of clean drinking water.
Thursday, 05 December 2013 00:00
For most, the Thanksgiving holiday is a time to gather with family and feast on a smorgasbord of traditional holiday cuisine.
But for six Farmingdale High School Seniors, it means helping others have a full meal.
Thursday, 05 December 2013 00:00
The Farmingdale Dalers took on the Sachem North Flaming Arrows last Saturday afternoon at Stony Brook’s LaValle Stadium for the Long Island Conference I Championship in front of 7,200 fans. This was the Dalers second trip to the finals since losing to Floyd last year. The Dalers went into the game looking to finish a perfect season.
Thursday, 28 November 2013 00:00
The Farmingdale Dalers, ranked first in the division (11-0), came out to defend their title as Nassau County champions against the no. 3 seed, the Massapequa Chiefs (8-3), who attempted to take it away. The Chiefs, after losing to the Dalers 33-8 in week 4, would of liked nothing better then to defeat the Dalers in front of 4,000 people at Hofstra and grab the title. The rivalry was all the talk this week and the Nassau County Police had extra Officers all around the stadium at Hofstra.