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Hockey Goes Underground

If you are a hockey player who plays or resides on Long Island, then you have probably heard of Hockey Underground, located at 145 Milbar Blvd. in Farmingdale. The store opened at its Farmingdale location in 2012, but had been operating for many years in a warehouse in Freeport, just blocks away from the Freeport Ice Rink.

In order to accommodate their increasing customer base, store owner George Statler III said it was necessary to move. Farmingdale fit his store’s needs, “It’s a very central location, off a main highway, and very easy to get to,” said Statler.

“Hockey isn’t as big, as say, baseball, on Long Island,” said Statler, but he explained that there are more stores that sell baseball equipment because of higher number of people looking for that type of equipment. He said the same percentage of athletes are buying hockey equipment.

Statler began selling in warehouse, closed to the public. He originally worked for his father’s stores, Baseball Plus, before branching off into multisport equipment sales, and then finally into hockey.

His start with public sales began with the sale of a single hockey stick, when one of the hockey players— who had just finished a game at the adjacent rink in Freeport—observed him unloading a shipment into the warehouse. Statler said the warehouse at the time was strictly storage and not in any kind of order for display of merchandise.

That hockey player brought a friend, who brought a friend, who brought a friend and soon, Statler said he had many regular visits from new customers.

He’d ask the young hockey players about their typical purchases, where they would shop for hockey equipment. They all said they did not really have a brick and mortar place to shop, which was also reasonably priced. The new customers told Statler that they usually ordered hockey gear online, but didn’t like it; they wanted to see and touch the gear before making a significant purchase. That is when Statler knew he had to convert the warehouse and open to the public.

Statler confesses, he’s not a hockey player and, in fact, he never ever knew his Freeport location was near an ice rink. He was a baseball guy.

Slowly he learned that there was a good amount of hockey playing happening on Long Island.

He said the word-of-mouth customers named his Freeport location “Hockey Underground” because it was like a dungeon at first and the only hockey players who knew of it were from other hockey placers. It grew quickly, and within four years, Statler moved the business to Farmingdale.

“The market is really controlled by the NHL,” said Statler. “If the Rangers and Islanders are doing well, kids are excited about hockey, they want to play, that really drives the market.”

Statler says more and more kids are getting into the sport. He recalls that more of his customers were adults when he first started in the business, but guess that the average age of his customers now are 12 to 20 years old, and surprisingly he sells more ice hockey equipment through the year than street hockey gear.

“I think the Islanders leaving Long Island could hurt the business though, its [hockey’s] gotta be in people’s faces; out of sight, out of mind, but we’ll see,” said Statler.

His most popular selling item...definitely sticks. Statler said mostly because they break most compared to the other standard equipment in the sport. In addition, he said his skate sharpening service is popular because of their reputation with the quality of sharpening. He said many of his sharpening customers travel from New Jersey, and Brooklyn for that service alone. There are approximately 15 ice rinks on Long Island.

News

It’s a cute little ‘bug.’ What it represents, however, is anything but cute.

An unusual-looking Volkswagen is toodling around Long Island this month. Painted to resemble the Asian longhorned beetle (ALB), the VW Beetle is part of efforts by the US Department of Agriculture to eliminate the pest, which can destroy 70 percent of an area’s tree canopy, according to the agency. Initially, officials held hope for complete eradication from about 23 square miles of LI designated as infested or at risk by 2016. Instead, this “landcape-altering pest” is spreading.

Farmingdale residents are being urged to use caution when answering the doorbell due to ongoing concerns of imposters posing as utility workers. On Aug. 19, officials with the South Farmingdale Water District—covering the Farmingdale, Bethpage, Seaford, North Massapequa and Massapequa Park communities—sent out an advisory warning customers not to let anyone into their homes claiming to be a water district employee without first showing photo identification. The advisory was sent as a safety precaution, instructing residents to immediately contact the police if they are suspicious of anyone identifying his or herself as a “water district” employee.

According to the South Farmingdale Water District Commissioners, it is rare for any water district employees to show up at a home or business unannounced in order to read a water meter or confirm a leak, as most, if not all, residential visits are done by appointment.


Sports

It will be difficult to top the exhilaration of being crowned Nassau County Champs, but the 2014 Farmingdale Dalers will begin their defense of the title on Sept. 13 at rival Massapequa—whom they beat to claim the crown.

“The attitude is that we have to prove it again,” said Head Coach Buddy Krumenacker, who has been at the helm since 1993. “But I think we’ll be okay,” he added.

Register now as classes fill up quickly and you don’t want to miss out on the chance to join in trapeze workshops at Eisenhower Park’s I.FLY this fall.

 

“I.FLY was designed to give kids and adults the ability to fulfill their dreams of being in the circus,” says instructor Anthony Rosamilia.  “Flying through the air never gets boring.  At I.FLY, we help people create lifelong memories.” 


Calendar

Board of Education Special Meeting

Wednesday, Aug. 27

Movies on the Green: The Nut Job

Thursday, Aug. 28

Warbirds Legends Weekend

Friday, Aug. 29



Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
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Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com