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Bob McMillanAn Opinion

By Bob McMillan
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What Am I Missing?

As I watch television, I am amazed with the advertising. What amazes me is that the ads actually sell something? Or do they? The content and images in many of the television ads really turn me off. It is not just the higher volume. Let me explain what I mean.

Start with the Lizard who sells insurance. One of those ads had a shortcut of an old film with Abraham Lincoln and his wife. It was absolutely insulting with the Lizard at the end, standing on his two rear legs. Then there is the Lizard being sucked up in the tube in an office – a tube used to transfer paperwork to another area. I doubt that there are too many tubes today. Paperwork would be transferred electronically.

The next area is automobile ads. Many of the ads have cars speeding along streets with screeching turns – mostly reckless driving. Then there is the ad with a car brushing along in what could be flood waters. Do those ads really sell cars?

Then, there is the brokerage company with the screeching cell phone. Putting down one company with very little positives about the company running the advertisement makes me wonder.

Another ad which I cannot figure out is the man sitting at a table drinking a glass of beverage being advertised. He gives a portion of the drink to a dog during the ad. Both have numbers in a sign over their heads. I still cannot really figure that one out.

While the number of ads for companies selling gold takes up a considerable portion of television ad time, the one which amazes me the most is with Gordon Liddy – It, again, amazes me that the leader of the “Watergate burglary” is now the feature salesman for a gold company.

One of the most ridiculous television ads was filmed on a tennis court. The ad relates to a company which helps firms hire employees. The ad starts out with a tennis game for about eight seconds. Then the fans start pouring out of the stadium, bumping into each other, and creating general chaos on the tennis court. How does that recruit employees? It is beyond me.

Then there are the bank ads which feature two young children who both want similar items – a pony, ice cream or some other item. One child is always disappointed. And that is the bank’s message.

Before getting to my conclusion, the increased volume for TV ads is something that has to be toned down. When an ad comes on, and I have to turn down the volume, it turns me off.

Now, some may think I have missed it, because the ads are remembered. True, the characters in the ads cause you to remember, but do those ads then cause you to respond by changing banks or brokerage companies or making a purchase? I do not think I am missing anything. Much of television advertising has gone over the edge.

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